The new actions of ETC and the University of Surrey become the new promotion of tourism

-ETC and the University of Surrey have approved the publication of two children’s books aimed at promoting the importance of tourism to young children. Meanings of sentimental value are spread that make clear the value of tourism and hospitality. Τhe European Travel Commission (ETC) and the University of Surrey launch the publication of two children’s […]

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ETC: European tourism draws close to pre-pandemic levels in 2023

Towards the end of 2023, European tourism continued its robust recovery, nearing pre-pandemic levels despite inflationary pressures. Across reporting destinations, foreign tourist arrivals stand at 1.6% below 2019 figures, with nights 0.6% below, showcasing a resilient travel demand across the continent -a trend which is expected to continue into 2024. This is according to the […]

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ETC: International travellers to Europe prioritise safe destinations and affordable prices in 2024

Anticipations for international travel in 2024 are predominantly optimistic in key long-haul markets for Europe. However, travellers display greater reluctance to visit Europe in the initial four months of the year. This is according to the latest Long-Haul Travel Barometer (LHTB) 1/2024 published today by the European Travel Commission (ETC) and Eurail BV. The study […]

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ETC: Financial pressures shape Europeans’ travel plans in late 2023 & early 2024

According to the European Travel Commission’s (ETC) latest report, ‘Monitoring Sentiment for Domestic and Intra-European Travel,’ 68% of surveyed Europeans plan to travel between October 2023 and March 2024. This represents a slight drop of 2% compared to the same period last year. Respondents from Spain and Italy are the most eager to travel, with […]

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ETC: Europe’s culture and history drow in long-haul travellers despite rising costs

Long-haul travellers are showing enthusiasm to explore European destinations this Autumn, with travel intention from key markers remaining steady or seeing an increase compared to last year. Interest in travelling to Europe has particularly surged in China. Despite concerns about high travel costs and inflated airfares, 74% of Chinese survey respondents intend to visit a […]

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ETC: Europe’s tourism rebound continues into 2023

Europe’s tourism recovery is maintaining its momentum despite economic headwinds, reaching about 95% of 2019 levels of international tourist arrivals. Though inflation and increased travel costs are squeezing consumers’ wallets, travel spending is still prioritised over other discretionary expenses. The latest data available shows that one-quarter of reporting European destinations have surpassed pre-pandemic levels of […]

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ETC: Europeans adjust travel plans due to cost worries

The number of Europeans planning to take trips from June to November 2023 decreased by 4% compared to last year but still remains high at 69%. Austrians, Swiss, and Germans stand out as the most hesitant holidaymakers, with 45%, 56%, and 62% of respondents respectively having travel plans in the next months. In contrast, the […]

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ETC launches Climate Action Plan

The European Travel Commission (ETC) is launching its Climate Action Plan. To address the urgency of climate action, the plan commits to halve emissions generated by ETC’s operations by 2030, as well as to support engagement in climate action among its member National Tourism Organisations (NTOs), and lead the way for tourism stakeholders in Europe. […]

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Photo by Léonard Cotte on Unsplash

ETC: Long-haul travel sentiment to Europe improves depite high global inflation

The desire for overseas travel in 2023 has increased significantly in large travel markets compared to a year ago. Over 60% of potential travellers in Australia, Brazil, Canada, China, and the US intend to travel long-haul in 2023, with Europe being top of mind. Travel sentiment to Europe in the first four months of the […]

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ETC: Consumer attitudes & future expectations to drive Tourism recovery

The European tourism sector continues to bounce back from the COVID-19 pandemic. Europe enjoyed a strong travel rebound over the summer months of 2022, as people want to make up for experiences lost to the pandemic. However, the sector faced other major challenges this year such as staff shortages, increased living costs, and an energy […]

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