Category: REPORTS

Identifying the traveller of the future through consumer segmentation

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The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s […]

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ETC: Financial pressures shape Europeans’ travel plans in late 2023 & early 2024

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According to the European Travel Commission’s (ETC) latest report, ‘Monitoring Sentiment for Domestic and Intra-European Travel,’ 68% of surveyed Europeans plan to travel between October 2023 and March 2024. This represents a slight drop of 2% compared to the same period last year. Respondents from Spain and Italy are the most eager to travel, with […]

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Hotel rate rises: how much is too much?

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This summer travellers booked hotels at never-before-seen prices. How can travel sellers and B2B distributors respond? What role does tech play? Data from travel intelligence provider shows 2023 August prices for hotels were up by 64.03% in North America when compared to 2019. Since the pandemic, hotel room rates have been increasing drastically and this […]

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ForwardKeys: Top travel trends and destination rankings in summer ‘23

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ForwardKeys, the leading travel analytics firm has identified six major trends in global air travel this summer. They are revealed by an analysis of the top destinations and top origin markets compared to last year and to pre-pandemic levels in 2019. The major trends are: • US dominance • Patchy post-pandemic recovery • The Far […]

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Amsterdam hotel performance jumped during eventful August

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Amsterdam’s hotel industry showed event-driven improvement in monthly performance, according to preliminary August 2023 data from CoStar. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets. August 2023 (year-over-year % change): • Occupancy: 80.0% (+5.2%) • Average daily rate (ADR): EUR180.45 (+18.9%) • Revenue per available room […]

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ForwardKeys: Autumn UK Half-Term travel gains momentum, 37% ahead of last year

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The latest air ticketing data from ForwardKeys paints an optimistic picture for the UK outbound travel market this Autumn Half-Term holiday period. Year-to-date tickets issued for international Half-Term travel from the UK are currently just 6% behind the comparative period in 2019 and 37% ahead of last year. Intra-regional travel is +30% ahead of last […]

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Mabrian: Low-cost incoming flights make up 36% of scheduled seats worldwide

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Mabrian analyzes the global presence and distribution of low-cost airlines throughout 2023. To do this, she has analyzed the air schedule of 698 companies around the world, classifying them into two categories: regular and low-cost. As part of this, Mabrian has classified as low-cost those companies that offer reduced prices by not including certain services […]

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WTTC predicts Germany’s Travel & Tourism sector to rebound to 95% of pre-pandemic levels

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The World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) today reveals Germany’s Travel & Tourism sector is recovering at pace to recover to within 95% of pre-pandemic levels. The sector is set to contribute €355BN to the national economy this year, getting to within 95% of the 2019 highpoint, and representing 9.3% […]

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Mabrian: Europe could save 1 million tonnes of CO2 per year by switching domestic flights for rail

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Potential replacement of over 550 domestic air routes of 500km or less with more efficient high-speed trains.  CO2 savings and reduced pollution over short distances carrying 44 million passengers this year. Spain, Germany, and France are the countries with the greatest opportunity for CO2 emissions savings in Europe. 1 million tonnes of C02 is a […]

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Mabrian: Analysis of Mediterranean destinations: Satisfaction, Transportation, and Prices

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Based on an analysis of one billion social media comments, the four most popular Mediterranean destinations experience high levels of satisfaction regarding safety and climate. Moreover, the tourist attractions in these destinations are generally satisfactory. In contrast to France and Spain, Italy and Greece stand out in this aspect. Regarding hotel options, Greece is the […]

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