TUI has officially opened the TUI Blue Jadran in Croatia, the seventh of its new ‘experience’ hotel brand.
A one-hour drive south of Split, it is located at the end of the promenade in the small town of Tucepi, with a pebble beach, traditional restaurants and cafes.
It is considered to be the oldest hotel on the Croatian Adriatic coast but has been renovated throughout.
It has 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool.
The hotel’s location between the sea and Biokovo mountains, alongside the hotel’s own Bluefit Park, will appeal to customers looking for outdoor activities.
From Spring 2018, TUI will also add TUI Blue Rocador in Mallorca, TUI Blue Falesia in Portugal, TUI Blue Palm Beach Palace in Djerba and TUI Blue Marmaris in Turkey.
All of these are existing TUI Hotels & Resorts which will be repositioned as TUI Blue hotels. More hotels will switch to the TUI Blue brand for the 2018/19 winter season and the 2019 summer season.
