A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]
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As a result of an ongoing dialogue, the Independent Authority for Public Revenue of Greece initiated a best practice example within the European Union with a Memorandum of Understanding regarding the registration compliance procedure of Short-Term Rental Registry, signed by Airbnb, Booking.com and VRBO, Expedia Group’s Vacation Rental brand. The Registry is maintained on IAPR’s […]
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Summer travel inarguably looks different this summer, and the latest report from Expedia sheds light on the emerging priorities and behaviors of Americans looking to get away. Leveraging search and demand data and a national poll of 1,000+ Americans, results from the report include: 85 percent of U.S. travelers are likely to take a road […]
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A significant increase of 13.8% in overnight stays in short-term rentals in Europe in 2023, compared to 2022, with Greece participating in this increase, as it ranks sixth, with just over 36.4 million overnight stays, according to data from the European Statistical Authority (Eurostat). In absolute terms, it is estimated that last year, travellers booked […]
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by Tasos Gousios (*) At a time when competitiveness in the hospitality sector is undeniable, the success of a hotel is closely linked to how it develops and how it promotes its image, services and facilities. Hospitality Marketing is not just a service. It is the bridge that connects the property to the general public. […]
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-The ShortStay Conference 2024, held on 9 & 10 February at the Ancient Eleonas Conference Centre, once again confirmed its role as a focal point for the short term rental industry. For the 6th consecutive year, the owners and managers of short term rentals, villas and serviced apartments, faithful to their annual appointment, were informed […]
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-Recent advances in artificial intelligence’s (AI) handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found. Findings from the study, which sought to calculate the real costs of direct distribution, should incentivize independent and smaller hotel groups to pursue more direct […]
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The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s […]
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Mabrian’s study based on analysis of the hotels’ demand in 2022, comparing with 2019. Turkey, UAE, and Thailand are becoming more important tourist destinations for Russian travelers, while classic European destinations such as Italy, Germany, France, Spain, and Greece have seen a significant decrease. The impact of sanctions on Russians, travel restrictions and the fall […]
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-Mabrian’s study based on analysis of the hotels’ demand in 2022, comparing with 2019. -Turkey, UAE, and Thailand are becoming more important tourist destinations for Russian travelers, while classic European destinations such as Italy, Germany, France, Spain, and Greece have seen a significant decrease. -The impact of sanctions on Russians, travel restrictions and the fall […]
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