Jet2.com and Jet2holidays have announced that their continued investment into marketing and expanding their Greek programme means that 2024 now represents the companies’ biggest ever programme of flights and holidays to Greece. As a result of enormous expansion, supported by a heavyweight joint-marketing campaign with Greek National Tourist Office (GNTO), the UK’s largest tour operator and third largest […]
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According to Panaverd, there is an analysis of data on the US market, which tends to have a lot of interested travellers for the Greek market. Tourism relies on American travelers while executing successful marketing strategies. Panadvert’s latest research reveals a significant increase in the demand of Americans for holidays in Greece over the last […]
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by Tasos Gousios (*) At a time when competitiveness in the hospitality sector is undeniable, the success of a hotel is closely linked to how it develops and how it promotes its image, services and facilities. Hospitality Marketing is not just a service. It is the bridge that connects the property to the general public. […]
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The coverage of fires on the island of Rhodes last summer and subsequent floods in September 2023 in Thessaly appear to have had a strong impact on Greece’s reputation, according to research findings conducted by the European Travel Commission (ETC) and MMGY TCI Research, a leading provider of data-driven solutions for Destination Marketing Organizations (DMOs). […]
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Through the marketing and implementation of the Jet2.com and Jet2holidays development project, new route additions were created that serve the United Kingdom travelers but also help promote Greece as an ideal destination. As a result of enormous expansion, supported by a heavyweight joint-marketing campaign with Greek National Tourist Office (GNTO), the United Kingdom’s largest tour […]
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-The Delphi Economic Forum is organizing a workshop in Delphi on new trends in tourism in order to strengthen the tourism product of Central Greece. The Delphi Economic Forum supports the development of the wider Parnassos region and organizes the 1st conference entitled “Tourism & Development in Central Greece”, in Delphi, which aims to enhance […]
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UNWTO and the European Bank for Reconstruction and Development (EBRD) have successfully worked alongside the Greek Government to help the country’s tourism sector recover from the impacts of the pandemic. As part of a wider effort to boost resilience and accelerate recovery in the wake of the worst crisis in the history of tourism, the […]
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Hotelbeds has seen strong demand in Greece since the start of 2023. Over the past three months, bookings have grown 40% versus the same period in 2022 and 12% over the same time frame in in 2019. These figures cement Greece’s position as one of the most sought-after destinations, ranking in the top 10 for […]
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Apple Leisure Group ®, a leading US group in the travel segment, launches its European expansion beyond Spain by taking over the management of three hotels in Greece owned by Hotel Investment Partners (HIP), the first hotel owner in Southern Europe. With this agreement, Greece becomes the second European market for the company, which since […]
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World Travel Awards – the global initiative to recognize and reward excellence in travel and tourism – has announced its Europe 2020 winners to coincide with its inaugural Europe Winners Day. Winners include Portugal, which fended off stiff competition to emerge as ‘Europe’s Leading Destination’, whilst the imperial splendour of Moscow was acknowledged with awards […]
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