Gousios

4 ways in which Hotel Marketing ensures the customers we want

by Tasos Gousios (*) At a time when competitiveness in the hospitality sector is undeniable, the success of a hotel is closely linked to how it develops and how it promotes its image, services and facilities. Hospitality Marketing is not just a service. It is the bridge that connects the property to the general public. […]

Δείτε περισσότερα

Phocus Wire: How Booking.com gained market share while we were in lockdown

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has […]

Δείτε περισσότερα
trivago_logo

Consumers Say They’d Give Up Their Savings, Their Job and Their Sex Life to Travel Again

After a year that changed everything, it’s clear that modern travel has been profoundly altered, perhaps forever. As the vaccine rollout continues and restrictions begin to lift in parts of the globe, eager travelers everywhere wait patiently for the clear signal to be able to getaway and adventure once again. Global accommodations search platform trivago recently conducted […]

Δείτε περισσότερα
trivago_logo

June tHPI: Madrid and Cairo see the biggest month-on-month increases in hotel prices

Hotel prices in the majority of European cities witness an increase in average rate for a standard double room in June, along with some other major cities all around the world as listed on the trivago Hotel Price Index (tHPI), reported by global hotel metasearch trivago.com Madrid sees this month’s sharpest rise in hotel prices […]

Δείτε περισσότερα
itb ITB Berlin

Leading figures from the international travel industry at the ITB Berlin Convention

The world’s largest tourism convention is attracting numerous heavyweights. From 6 to 9 March 2019 at the ITB Berlin Convention, 400 leading figures from tourism, politics and business will be speaking about the future of travel at a total of 200 events. As well as forward-looking transport systems, a shift in customer expectations and luxury […]

Δείτε περισσότερα

Growth and new owners for specialists

Specialist tour operators and portals are in the news this week with strong growth and changes of ownership while TUI is dropping two small hotel brands. Luxury holidays tour operator Windrose Finest Travel increased its revenues by 15% to €30 million last year while customer numbers rose to 7,200 from 5,400 in 2014. Managing director […]

Δείτε περισσότερα

The WORLD TOURISM FORUM brings tourism leaders together in Antalya

Leaders steering the world tourism came together as part of the World Tourism Forum in Antalya. Figures shaping the global tourism trends discussed topics of online tourism, tourism investments, and new hotel concepts in the first part of the World Tourism Forum. The World Tourism Forum, Davos of tourism, was held at Antalya Maxx Royal Belek Golf […]

Δείτε περισσότερα