ABTA launches customer information campaign to help holidaymakers book with confidence


ABTA is unveiling a new, dedicated, customer-focused webpage titled ‘Restarting travel – a guide for customers’ which is designed to take travellers through extra steps to consider as their holiday experience is likely to be different.

Available at abta.com/restartingtravel, the advice includes how to plan for their trip abroad, what to expect from their package holiday once they arrive in-destination, and considerations for their return to the UK. The page also highlights that health, safety, hygiene and security measures will be in place, which will naturally make their holiday look and feel different to previous experiences.

Promoted via a social advertising campaign set to reach more than 500,000 prospective holidaymakers, the new webpage aims to support Members by helping to manage customers’ expectations for their package holiday and underlining the value of booking with an ABTA Member who can offer them support and guidance. In addition, ABTA plans to share travel related content across its social channels with #restartingtravel to show customers how destinations are reopening and preparing to welcome British travellers this summer.

Importantly, the latest independent research shows that, against a backdrop of unprecedented challenges for the industry, the ABTA logo continues to resonate with customers that associate the brand with confidence, security and protection1.

Mark Tanzer, Chief Executive at ABTA – The Travel Association, said:

“Months of travel restrictions have understandably led to a pent up demand for holidays, with many holidaymakers eager to book a well-deserved break. As international travel begins to restart, it’s important that ABTA, as a trusted travel organisation, provides customers with information and advice that will help them book with confidence. This new webpage will guide holidaymakers through the considerations when it comes to planning a holiday in this new environment and will be updated with the latest guidance as the opportunities to travel continue to evolve.”

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