Dreams Crete
Dreams Crete

Apple Leisure Group to manage 3 hotel in Greece owned by HIP

HOTELS

Apple Leisure Group ®, a leading US group in the travel segment, launches its European expansion beyond Spain by taking over the management of three hotels in Greece owned by Hotel Investment Partners (HIP), the first hotel owner in Southern Europe. With this agreement, Greece becomes the second European market for the company, which since 2019 has incorporated 19 hotels in Spain, spread across the Balearic and the Canary Islands.

Located in the Greek islands of Crete, Corfu and Zante, the 3 new hotels operated by AMResorts ®, ALG’s hotel brand manager, are in prime seafront locations. In total, they have 845 rooms and will operate under the Dreams Resorts & Spas brand in Crete and Corfu, and under the Alua Hotels & Resorts brand in Zante.

The company’s new 5-star hotel in Crete will be called Dreams Crete and will span 357 rooms on a prime location in Malame beach. The one in Corfu, also in the 5-star category,  will be called Dreams Corcyra and will offer 327 rooms. And the property in Zante will be called Alua Soul Plagos Beach, it will operate in the 4-star segment and will have 161 rooms.

The three hotels, which HIP plans to refurbish in order to adapt them to the standards and attributes of the AMResorts’ brands, will start operating under their new names in the summer of 2022. The Dreams hotels will offer ALG’s exclusive ‘Unlimited-Luxury’ vacation concept, with unlimited access to gourmet dining options and premium beverages, concierge services and a daily refreshed mini-bar, as well as its Preferred Club. The Alua Soul Plagos Beach will offer its ‘Adults Only’ and ‘All inclusive’ concept, which includes breakfast, lunch and dinner and national and international drinks.

For Javier Águila, PresDreams Corcyra Apple Leisure Groupident for Europe and President of Global Strategy at Apple Leisure Group, “our arrival to Greece, one of Europe’s main tourist destinations, finally launches of our expansion beyond Spain and proves the interest of institutional investors in our brands, as well as our proven experience partnering with these investors –positioned to play a key role in the dynamization of the hotel industry in the coming year. This milestone also confirms the robustness of our company amidst the complex context of the COVID-19 pandemic”.

According to Javier Coll, Group President of Global Business Development, “despite the challenges that our industry has encountered this year, the flexibility of our business model paired with the strength of our brands, conform the backbone of our ongoing expansion in the EMEA territory, and the foundation of our overall success”.

With this operation, ALG now has 22 hotels and 7,205 rooms in Europe. Prior to this agreement, AMResorts already managed 10 hotels owned by HIP in the Spanish islands of Mallorca, Ibiza and Fuerteventura.

About Apple Leisure Group

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands  Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®, CheapCaribbean.com®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua®  Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive  loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

About AMResorts

AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® Collection of Brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs.

Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 68 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); Breathless Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas (nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas (reflectresorts.com; 1-855-4REFLECT), Sunscape Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts (aluahotels.com).

About HIP

HIP was founded in 2015 by Alejandro Hernandez-Puértolas and Banco Sabadell and was acquired by Blackstone real estate funds in 2017. Through follow-on acquisitions, the portfolio has grown to 64 hotels comprising 19,248 keys with footprint in Spain, Greece and Portugal.  Today, HIP is the third largest investor in European hotels, after Pandox and Covivio. HIP has a dedicated team of c.100 professionals who specialize in sourcing, executing, renovating and repositioning under-capitalized hotels. The team works in partnership with various hotel operators such as Ritz Carlton, Barcelo, AMR Resorts and Melia to enhance hotel management as well as experience for  hotel guests. HIP is investing in excess of €500 million into its existing portfolio of resorts.

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