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Attitudes of Europeans towards tourism


On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos’ European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.

For this Flash Eurobarometer, a representative sample of citizens, aged 15 and over was interviewed in each of the 27 Member States of the European Union. Between 18 and 28 October 2021, 25 714 interviews were conducted over the telephone (landline and mobile phones).

The survey findings show that Covid-19 will likely have long-term impacts on EU citizens’ travelling behaviour and also demonstrate the growing importance of sustainable tourist offers for the recovery of tourism. Key results include:

A large majority of EU citizens expect that the Covid-19 pandemic will have some type of long-term effects on their travel behaviour – 21% expect no long-term impact at all. Respondents are especially likely to think that the pandemic will lead to:

-them having more attention for health and safety measures (49%),
-them having more holidays in their own country (38%) and
-them travelling less overall (34%).

A large majority of EU citizens (82%) are prepared to change some of their habits to support more sustainable tourism, for example, by:

-consuming local products (55%),
-choosing ecological means of transport (36%) or
-by paying more to protect the natural environment (35%).

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