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Celestyal Cruises launches new global brand identity to underscore company’s distinctive Greek Spirit

BUSINESS

Celestyal Cruises, the award-winning, number one choice for cruise travelers to the Greek Islands and the Eastern Mediterranean, has unveiled its new brand, inspired by the legendary spirit of Greece and the Greek “love of life.”

The brand was developed in consultation with Peter Economides of Felix BNI, a specialist with extensive global experience working with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.

The new logo is a modern interpretation of the iconic traditional windmills that dot the Greek islands. The new tagline – “Experience life, experience the journey” is directly inspired by C.P. Cavafy’s famous poem, “Ithaca.” The brand draws on three Greek words – filoxenia, kefi and filotimo. Loosely translated, these words together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing and discovery, which make travel so special.

celestyalThe new brand design, by Positivity in Amsterdam, is featured in a reimagined livery which will debut on Celestyal’s newly acquired flagship, the Celestyal Experience.  The brand will be reflected through an enhanced onboard guest experience, which will include cuisine inspired by the Mediterranean diet, special selections from Greece’s globally acclaimed wines, an island beach club, and a range of spa and wellness treatments.

“This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet. This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s traveler is looking for from their travel experience.   As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience.  We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences. We are extremely pleased with the work done by Peter to revitalize our brand to truly reflect our Greek spirit and love of life. ” said Leslie Peden, chief commercial officer, Celestyal Cruises.

“We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernized interpretation of the brand design. We feel that this is the perfect springboard for Celestyal to speak directly to a millennial audience by emphasizing the experience of life through a journey that Celestyal is uniquely qualified to deliver on,” said Peter Economides, owner and founder of Felix BNI.

About Celestyal Cruises

Celestyal Cruises has fast built an award-winning reputation and recognition as the number one choice for cruise travellers to the Greek Islands and East Mediterranean thanks to its regional expertise and exceptional hospitality. The company operates three vessels, each one cosy enough to provide genuine and highly personalised services. The foundation of the company’s philosophy is built on a unique Greek heritage which combines outstanding hospitality with genuine cultural destination immersion and provides authentic, lifetime experiences both onboard and onshore.

Awards      

In September 2020, Celestyal Cruises was honored for the second consecutive year at the renowned MedCruises Awards. The company was awarded first place in the category “Cruise Line with the Greatest Solidarity and Commitment during the Pandemic,” for its overall contribution to the local community, as well as to the industry as a whole, in light of the addition of a new vessel to its fleet during this critical period.  In June 2020, Celestyal Cruises received three Tourism Awards in the largest and most prestigious competition for the Greek tourism industry. For the seventh consecutive year, Celestyal Cruises took top honours with three Tourism Awards: Platinum Award for Guest Experience Excellence, Gold Award for Familiarisation Initiatives for Special International Target Groups and Silver Award for Solo Travel.

CelestyalExperienceIn February 2020, Celestyal Cruises was honoured at the Cruise Excellence Awards for its “Three Continents” cruise, as the best cruise itinerary for 2019.  In June 2019, Celestyal Cruises was recognised for its overall contribution and commitment to the development of the cruise industry in the Eastern Mediterranean region at the MedCruise Awards in Genoa. In December 2019 and 2018 respectively Celestyal Cruises received the U.K. Editors’ Picks Award for Best Service by Cruise Critic, the world’s largest cruise review site and online cruise community. In February 2018 Celestyal Cruises received four Cruise Critic Cruisers’ Choice Awards: two first place awards, for Shore Excursions and Value, and two second place awards, for Service and Entertainment.

Corporate Responsibility

Celestyal Cruises is deeply committed to sustainability and ethical business practices. The company actively supports the local communities in the destinations it visits, particularly in the field of education. Since 2015, more than 2000 students on the Greek islands of Milos, Patmos, Samos and Ios have enjoyed a ‘journey to knowledge’, by attending specialized educational programs, initiated by Celestyal Cruises. Additionally, Celestyal Cruises supports cultural NGOs to promote youth entrepreneurship, marine student development and child welfare.

ISO Certification

The entire spectrum of Celestyal Cruises’ ship management, including technical, hotel and crew management, and offices, are certified in accordance with ISO 9001/14001 standards. The certifying authority is DNV-GL, which is by widely recognized as the biggest and most respected rating agency in the marine industry.

 

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