-The new joint campaign promotes our country as a viable holiday destination in the Australian and UK markets
The Greek National Tourism Organisation (EOT) and Mastercard, continue their dynamic collaboration to promote Greece with a new joint communication campaign, with the main objective of promoting the country as a sustainable tourism destination and an ideal choice for holidays. Targeting the markets of Australia and the United Kingdom, the new campaign highlights the Greek tourism product for four months among travellers from these countries.
The central vehicle of the campaign is the website sustainability.visitgreece.gr through which visitors are invited to discover, care for and preserve the hidden beauties of Greece, having the opportunity to participate in a series of priceless experiences, specially designed exclusively for Mastercard® cardholders.
To this end, EOT and Mastercard have created ten experiences that span from Athens to Paxos, and from Trikala to Astypalaea and Tilos. These experiences invite visitors to discover the rich seabed of the Greek islands, to be introduced to local gastronomy, to learn about traditions, culture and history through art, and to get close to the Greek countryside through activities such as cycling, hiking and kayaking.
The campaign used modern digital tools to promote experiences and tourism activities through selected channels such as Display, Video, Google Search, Native Ads and social networks, thus ensuring the broad and targeted promotion of Greece as a leading and sustainable tourist destination.
Dimitris Fragakis , Secretary General of EOT, said: “We are evolving our strategic partnership with Mastercard with our joint campaign focusing on the experiences our visitors can have in Greece. At EOT we are firmly committed to the principles of sustainability by enhancing the competitiveness of Greek tourism internationally. Mastercard is a valuable assistant in this effort, so I thank its executives for their trust and good cooperation.”
Panagiotis Polidoros, Mastercard Country Manager for Greece, Cyprus and Malta, said: “Supporting Greek tourism remains a strategic priority for us, which we have been working consistently for several years. We are proud that our cooperation with the Hellenic Tourism Organisation continues to evolve, aiming at the substantial upgrading of the country’s tourism product. In this context, we have proceeded to design experiences that will add value to our visitors’ holidays, further strengthening the objective of our joint campaign.”
The Greek National Tourism Organisation
With a history spanning almost a century, the Hellenic Tourism Organisation has proven its important role in the development of tourism and the promotion of the country as a top travel destination. In other words, we transform the country’s unique destinations, culture and heritage into exceptional experiences for visitors with significant economic and social benefits for Greece. To this end, we plan and execute a wide range of promotional activities in Greece and abroad and work closely with other agencies, both public and private, in order to strengthen the country’s profile in the global market. Since its establishment, the Greek National Tourism Organisation (EOT), as a public body under the supervision of the Ministry of Tourism, has been responsible for the upgrading of the Greek tourism product. Its main mission is the promotion of Greek tourism, both domestically and internationally, implementing the tourism policy of the Ministry and enhancing the country’s image internationally.
The Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the payments industry. Our mission is to empower and connect the global digital economy, inclusively, for the benefit of all, with methods that make everyday commerce safer, easier and more accessible. Using secure data and networks, operating with partnerships and passion, our products and solutions support individuals, financial institutions, governments and businesses, aiming to maximise their potential. Our ethos shapes our culture and all the actions we take inside and outside the company, with the aim of creating a working environment governed by respect and mutual appreciation. Through the operation of a transaction processing network in more than 210 countries and geographic areas, we create a sustainable world that offers all consumers opportunities of invaluable value.
