In a move that confirms the importance of experiences and activities in the modern travel ecosystem, Expedia Group is acquiring Amsterdam-based Tiqets, a platform for booking attractions and cultural experiences.
The agreement is subject to approval by the relevant authorities and is expected to be finalized by the first quarter of 2026.
Expedia Group describes the acquisition as a strategic step to enhance its capabilities in the rapidly growing tours and activities sector, with the goal of creating integrated travel solutions that cover every stage of the journey. The integration of Tiqets into the group’s ecosystem complements its existing services in airline tickets, car rentals, and travel insurance through a unified, technologically interconnected platform.
As noted by Expedia Group management, Tiqets has strong expertise in the field of experiences—from museums and attractions to unique cultural and local activities—which is organically integrated into the group’s global distribution network and technological infrastructure. For Expedia’s partners, the acquisition opens access to an even richer international offering of activities, strengthening revenue and product diversification prospects.
This move comes at a time when Expedia Group’s B2B sector is experiencing strong growth. During the third quarter of 2025, the group announced a 18% increase in the B2B segment, with related bookings strengthening by 26%, confirming the strategic shift towards distribution solutions and partnerships with third-party providers.
Simultaneously, the acquisition of Tiqets is part of a broader wave of consolidation in the previously fragmented tours and activities market. In the past few years, major market players have moved in the same direction, acquiring experience platforms and technology providers that enhance the in-destination booking segment.
For Expedia Group, the agreement with Tiqets is not only about expanding the inventory of activities, but also about creating a more “connected” travel product, where the destination experience takes center stage.
In an environment where travelers seek authentic and personalized experiences, platforms that can combine transportation, accommodation, and activities into a single booking flow have a clear competitive advantage.
