Visits of Finnish tourists in Greece are expected to increase by 10% in 2020, judging from the fact that there was an increase of 11.5% in 2019, since 322,549 Finnish tourists had visited the country by November 30.
In addition to that, according to the records of the Travel Agents Association in Finland, in 2019, Greece outsold Spain in tourist packages, at a share of 35% on total sales.
These conclusions were drawn during MATKA 2020 Exhibition in Messukeskus Exhibition Center in Helsinki, in January 2020. Greece participated through the Hellenic Tourism Organization, the Region of Crete and Southern Aegean, the Federation of Finnish- Hellenic Associations, made up of 2,000 Finnish people and 18 clubs, as well as hotel joint ventures from Crete. 700 exhibitors from all over the world took part and there were more than 68,000 visitors.
Greek destinations drew the visitors’ interest as thematic travelling is gaining ground among the Finnish who like to plan their trips to Greece towards less well-known destinations of the mainland and smaller islands. Mr. Mourmas, responsible for Scandinavian HTO services, contacted Timo Koussa, managing director of Aurinkomatkat TO, Mehmet Ahishali, managing director of Detur, and executives from Travelco Nordic, and actually confirmed the optimistic outlook for Greece this year. Mr. Mourmas and the representatives of Baltic Aegean Airlines decided to organize a fam trip in Athens and the Peloponnese for Estonian and Finnish tour operators. The plan is to also organize press trips to various Greek destinations. The Greek exhibition booth was also visited by the Greek ambassador in Finland. The exhibition also hosted a show of Greek traditional dances on the Inspiration Stage with members of the Finnish- Greek Associations. The award- winner promotional video of the HΤO “Greece: 365-Day Destination” was also shown at the exhibition.