Four new prestigious regional hotel brands have joined the fast-growing Global Hotel Alliance (GHA), expanding its presence in some of the world’s most popular tourism destinations.
Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia, Andronis in Greece, and Paramount Hotels in the UAE add 32 properties to the world’s largest alliance of independent hotel brands, enriching its diverse portfolio with a mix of city and resort hotels that cater to the preferences of a wide range of travellers.
Unike Hotels – Norway
Unike Hotels brings a distinctive Scandinavian touch to the GHA portfolio. Each hotel in the Unike group is a unique reflection of its local environment, offering guests a blend of modern comfort and traditional Norwegian hospitality. In just a few years, Unike Hotels has grown to become a hospitality industry success with a collection of 17 exclusive hotels in sought-after locations across the country.
Sunway Hotels & Resorts – Malaysia
Sunway Hotels & Resorts, the hospitality division of Malaysian conglomerate Sunway Group, manages 11 hotels and resorts, offering GHA DISCOVERY members a wide range of choice in Malaysia, as well as the increasingly popular Asian cities of Phnom Penh, Cambodia, and Hanoi, Vietnam. Sunway’s Malaysia properties are known for their prime locations and excellent amenities, highlighted at three iconic hotels in Sunway City Kuala Lumpur – Asia’s leading fully- integrated premier hospitality, entertainment, and MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. They include the luxury five-star Sunway Resort Hotel a favourite among family vacationers and business travellers.
Andronis – Greece
Andronis brings to GHA an exquisite collection of boutique hotels on two popular islands in the Aegean Sea – Santorini and Paros. Synonymous with luxury and elegance, and offering unique wellness and dining experiences, each overlooks the Aegean Sea. Perfect for travellers seeking romantic getaways and seaside escapes, properties range from the flagship Andronis Luxury Suites on Santorini, with just 33 villas and suites perched on a cliff and a restaurant hailed by National Geographic for its stunning location, to the Andronis Minois on Paros, offering transformational stays for guests of all ages.
Paramount Hotels – Dubai
Paramount Hotels introduces Hollywood glamour and cinematic experiences to GHA DISCOVERY, offering members two signature properties in one of the world’s most dynamic city destinations. Paramount Hotel Dubai, located in the vibrant Business Bay, exudes timeless elegance with film-inspired design, luxurious themed and characterised suites, and world-class dining, ideal for both leisure and business travellers.
Expansion punctuates a landmark year for GHA as it celebrates its 20th anniversary. Since it was established in 2004, GHA has grown into a collection of 40 brands with more than 800 hotels, resorts and palaces in 100 countries, all supported by GHA DISCOVERY. First launched in 2010, and reimagined in 2021, this loyalty programme now serves 28 million members worldwide, generating $2.3 billion in revenue and 10 million room nights (as of 2023).
