The Greek Tourism Ministry is joining forces with the University of Patras and regions of Western Greece to establish a medical tourism framework.
The framework is expected to boost medical tourism and aims to attract customers heading for Turkey.
The new framework will aim to support and standardise the development and promotion of medical tourism products by any bodies, organisations and businesses that wish to offer the products to Greek or foreign consumers.
The institutional framework will provide the basis for the processing and establishment of an official legislative framework to outline the commercial and financial utilisation of such products.
The technological framework will outline details for the launch of a web site to promote Greece’s medical tourism products and the creation of applications for their commercial and financial management.
According to the tourism ministry, the framework is expected to boost medical tourism as a major activity for the industry and the national economy.
A pilot project for the development and promotion of medical tourism products will initially start in Achaia and Corinth and later expand throughout Greece.
Greece is promoting specialist tourism in 2016 and expects to gain customers who would have gone to Turkey.