The Group Travel Organisers Association (GTOA) has rebranded with a new name and logo in a bid to attract new members.
The group, which will now be known as the Association of Group Travel Organisers (AGTO), has adopted the new logo for a more modernised look.
Mike Bugsgang, chief executive of AGTO said: “We are really excited about the new visual identity. The aim is to encourage new members to consider joining by projecting a more contemporary image that better reflects the offer of the Association.”
The new logo will be gradually incorporated in to AGTO’s communications materials during the coming months, the group said.
