Hilton launches new direct-booking campaign


Hilton Worldwide launched a new “Stop Clicking Around” ad campaign Tuesday, underscoring that the best price is available only on its own website or through travel agents.

The promotion offers Hilton HHonors members a discount of 10% off the best available rate.

“’Book Direct’ means bookings that are made on Hilton Worldwide’s hotel brand websites and reservation call centers, the Hilton HHonors app, directly at a hotel, or through preferred corporate travel partners and approved travel agents,” the website says.

“The travel agent community is an extension of our business and we greatly value their opinions and support,” Geraldine Calpin, Hilton’s Chief Marketing Officer, told TMR. “We are, and have always been, committed to supporting our travel agent partners.”

About 57 billion HHonors Points–more than 1.6 million free nights–went unearned last year because guests booked through a third party, the company said.

“Our bold campaign will set the record straight and help travelers understand how to take advantage of every Point, benefit and experience they possibly can during their hotel stay,” Calpin said.

The campaign is running on numerous channels, including print, online, television, billboards, on-property ads, and social media. Hilton will also be celebrating the campaign with a surprise headliner concert later this month in San Diego.

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