ICCA today published its country and city rankings by estimated total number of participants as part of its public abstract of the 2018 Statistics Report, offering an alternative perspective on the growth of the association meetings market. In a continuation of annual trends in 2017, Barcelona and U.S.A. take the top spots these rankings.
The global meetings industry trade association calculates the estimated total number of participants by multiplying the average number of participants per meeting (of which the participant number is known to ICCA) by the total number of meetings in the same destination.
Consequently, when analysing destinations based on the estimated total number of participants instead of number of meetings, the rankings can present different results.
2018 City rankings: Barcelona hosts most delegates despite fewer number of meetings
In 2018, Barcelona becomes the number one city by estimated total number of participants, despite the fact that the destination hosted 49 events less than Paris, the number one city by number of meetings. Therefore, it can be concluded that Barcelona hosted fewer but larger events. Paris and Vienna, respectively first and second in the ranking by number of meetings, are second and third in this particular ranking. Berlin takes fifth place to coincide with their ranking by number of meetings.
One particular example that demonstrates how the number of participants presents a differing view of the market comes from Munich. In 2018, the city, which comes in at 35th place by number of meetings, jumps from 87th in 2017 to fourth place in 2018 by estimated total of participants – an impressive 93,444. This is due to the fact the city hosted two major medical conferences in 2018: the Congress of the European Society of Cardiology (ESC) with 32,858 participants, and the Congress of the European Society of Medical Oncology (ESMO) with 27,700 participants.
Table 1: City ranking by estimated total number of participants in 2018
2018 Country/Territory rankings: U.S.A. remains in the top spot
The U.S.A. remains in the top country spot with an estimated total of 384,035 participants hosted in 2018. Per this ranking, Spain and Germany swap places compared to the rankings by number of meetings, with Spain in second place and Germany in third. France also remains in fourth, as with the ranking by number of meetings.
Canada, 10th in the ranking by number of meetings, enters the top 5 by estimated total number of participants, jumping from 168,000 to 203,000 participants in 2018, at an increase of 20% compared to 2017.
Table 2: Country/Territory rankings by estimated total number of participants in 2018
|15||Republic of Korea||105,084|