IHG Hotels & Resorts and NOVUM Hospitality make a new start in Germany


IHG Hotels & Resorts, one of the world’s leading hotel companies, today opens the first Holiday Inn – the niu property in Germany, Holiday Inn – the niu Cure, Erlangen, marking the debut of the collaboration between Holiday Inn and the niu.

Anchored in a shared passion for distinctive design and memorable hospitality, Holiday Inn – the niu represents an exciting opportunity to combine the niu’s extensive domestic presence and unique design inspired by locality, with Holiday Inn’s global reputation and brand recognition. Together this delivers a hotel experience that offers genuine hospitality with personal service and provides great value for people travelling for business or leisure. As with all IHG Hotels & Resorts properties, guests who have booked to stay in a Holiday Inn – the niu hotel will be able to earn and redeem points when they sign up for IHG One Rewards, one of the world’s largest hotel loyalty programmes.

Situated in the historic town of Erlangen, Holiday Inn  the niu Cure takes its design cues from the city’s well-known affiliation with medicine and medical technology. The name “Cure” pays homage to the medical progress of the city, which is reflected in the design ethos of the hotel. The use of ring-shaped pendant lamps, a warm pine-green and wood colour palette combined with natural materials throughout the hotel’s furnishings all aim to help promote relaxation and recuperation. Like all Holiday Inn – the niu properties, the 177 room Holiday Inn  the niu Cure is designed to be stylish and homely, while providing guests with all the comforts needed to refresh and recharge – including free wi-fi, smart TV with screen mirroring, blackout curtains and a hot buffet breakfast.

Known as one of Germany’s best-preserved Baroque era cities, Erlangen has plenty to offer for those looking to visit for a weekend getaway or to extend their business trip. With large open squares that host daily market stalls, festivals, and cultural events throughout the year, Erlangen hosts some of the world’s most renowned conventions such as Comic Salon – an annual event held for comic art and graphic literature. True to German heritage, Erlangen is also home to Bergkirchweih, one of Germany’s oldest folk and beer festivals.

As with Holiday Inn’s Open Lobby concept, all Holiday Inn – the niu hotels have ‘Living Lobbies’ – feel-good oases to help guests unwind and relax or serve as a great co-working space. The onsite bar lounge area is the perfect place to round off the day with a drink and some light bites and the hotel’s 24hour Lobby Shop offers a selection of snacks available to purchase including confectionery and savoury snacks.

In the coming months, more Holiday Inn – the niu hotels are expected to open. This will include locations such as Nuremburg, Frankfurt, Cologne, Dusseldorf, Berlin, Munich, Hamburg and Potsdam, and outside of Germany, it will be available in locations including Amsterdam and Haarlem in the Netherlands, Manchester in the UK and Vienna, Austria. More recently, IHG and NOVUM Hospitality signed their first additional pipeline hotel for Holiday Inn – the niu. This property is in addition to the initial 52 signed under this brand collaboration in April 2024.

IHG Hotels & Resorts has 96* open hotels across Germany spanning multiple well-known brands, including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Holiday Inn Express, offerings guests plenty of choice when deciding where to stay for their next trip. Loyalty members and guests can explore IHG Hotels & Resorts’ more than 6,000 hotels and 19 brands globally via the IHG One Rewards mobile app – all in the palm of their hand.

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