Jet2Holidays has taken the decision that it would be sensible not to plan for operations to re-commence until 17th of June.
If airspace opens sooner than this, Jet2 can quickly react by adding flights at short notice, and if it is later than this then they will have to cancel the bookings, and try and persuade their customers to re-book their holiday for a later date.
Jet2Holidays has over 500 call center colleagues working from home, and are contacting every booking where the flight has been canceled, and the re-book rate is over 50% for customers contacted. In order for the effect of these re-bookings to be maximized, it is essential that:
• Low prices are presented to customers for Summer 20 in order to attract re-bookers and also new bookers:
Jet2holidays has taken aggressive action on pricing for Summer 20 in order to stimulate bookings. However, the results of the re-booking exercise show that customers are preferring to book for later in Summer 20 or for Summer 21. Low prices are absolutely essential for the early part of the season as:
- There is less time to fill the aircraft and the hotels
- A significant part of the population (including the older generations and families) may be reluctant to travel, or may even still be in self-isolation
Many hotel partners are offering a price match to the original bookings where a re-book has taken place.
• Have rates (including special offers) for Winter 20/21 and Summer 21:
No-one is doing more than Jet2holidays to try to retain bookings in the hotels. Many of the competitors have reduced, or closed their call centers, but Jet2holidays has additional staff working round the clock.