Radisson Meetings Unbound: the Radisson Hotel Group’s innovative program brings artificial intelligence to the world of business meetings and events


Radisson Hotel Group launches the innovative Radisson Meetings Unbound and the Radisson Meetings Dream Machine with AI technology, redefining the way business meetings and events are conducted.

Radisson Meetings Unbound allows meeting and event planners to showcase their creativity and explore the world of artificial intelligence to discover original ideas, draw inspiration and envision new venues for future events. The goal of this program is to create unforgettable events and unique events. Radisson Meetings Unbound unlocks unlimited possibilities and transforms hotel spaces into creative “playgrounds” where one can discover new ideas or share their own.

Combining digital innovation with years of experience in the events industry, the Radisson Hotel Group presents the Radisson Meetings Dream Machine, which uses an artificial intelligence tool that offers personalized capabilities that go beyond the current limits in the organization of meetings and events, from concept to visualization. In addition, it enables those who have used it to share their experience by publishing case studies of successful innovative meetings and ways of using AI in the field.

Dynamic meeting rooms and workshops

The Radisson Meetings Dream Machine comes to life with a series of creative workshops and infinity rooms organised by the Radisson Hotel Group in various destinations in Europe and Asia. The “infinity rooms” are an innovative service that redefines and expands the way business meetings are organised. It is a fact that the effectiveness of a business meeting can be significantly influenced by the environment where it takes place and the stimuli received by the participants. Infinity rooms offer a specially designed and completely different environment from that of a busy meeting room: imagine that through a series of visualization exercises you are led into a dark black room. The other participants are there but you cannot see them.

The brain storming will take place later, but in the beginning it is just you and you follow specific instructions designed to help you overcome the challenges you face. Participants are encouraged to quietly jot down their thoughts as the exercise progresses. Then, and having gone through several, increasingly deeper stages of thinking, the room is gradually lit up, revealing throughout the space specifically designed repeating patterns along with a visual representation of the thoughts that everyone has noted, which serves as the basis for the group discussion that follows. The first “infinity room” was recently launched with great success at the Park Inn by Radisson Amsterdam City West, while the Radisson Meetings Dream Machine is being utilised at various events in Düsseldorf, Copenhagen, Manchester and Johannesburg.

Cutting-edge technologies

“It’s not easy to impress conference organisers and business meeting attendees who take the time and energy to attend and expect in return to be facilitated to fully immerse themselves in the subject of the discussion,” says Daniela Dumitrescu, Global Marketing Strategy Manager of the Radisson Hotel Group. “Inspiration and creativity are now essential. Radisson Meetings Unbound and Radisson Meetings Dream Machine help our partners unlock new possibilities in their business meetings by leveraging the most innovative in digital technology. Using innovative AI technology, our spaces are transformed into a “playground” for adults where ideas are stirred, relationships are deepened and creativity flourishes. We work hard to think outside the box and are proud to offer this exciting, creative platform.”

Radisson Hotel Group is a leader in providing the most flexible and functional solutions for modern corporate meetings and is among the first in the hotel industry to launch innovative digital experiences that revolutionize the way planners can organize conferences and meetings using cutting-edge technology.


Radisson Hotel Group is an international hotel group with more than 1,200 active and under development hotels in Europe, the Middle East and Asia, with the motto ‘Every Moment Matters’ and the signature, “Yes I Can”!

The Radisson Hotel Group’s portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel.

Radisson Rewards:Radisson Rewards is the international loyalty programme that offers unique and personalised experiences for guests, business travellers and travel agents in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings: The Radisson Meetings programme provides personalised solutions for every event or meeting, focusing on the guests and their needs. It focuses on three core service values, Personal, Professional & Memorable, while remaining 100% Carbon Neutral.

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