REPORT: British travel spending to £3,000 in 2025 | All Inclusive and Multi-Generational Holidays to take off | Top 15 travel trends

British travellers plan to spend an average of £3,000 on their main holiday and take two more trips this year, according to new research conducted by easyJet and easyJet holidays, with a number of new trends emerging and old ones establishing themselves. Among them, all-inclusive travel and multi-generational holidays are dominating.

Almost all (97%) of respondents said that holidays are more important to them than ever before, while a third (35%) plan to spend more money on a getaway this year.

A third (33%) plan to take more holidays than in 2024, with an average of three in 2025, 12 days apart.

82% of the 2,000 consumers surveyed said exploring somewhere new is their number one priority for a holiday in 2025.

Travellers are planning as far in advance as possible to take advantage of the best deals available, with 46% looking to travel up to 18 months in advance.

According to the survey, more than 40% plan to use AI to help plan their travel itineraries by reducing research hours.

Hotels (51%) are overwhelmingly named as the top accommodation choice, while almost two-thirds (63%) would consider booking a budget-friendly destination such as Turkey or Tunisia so they can stay in higher-end accommodation.

All Inclusive and Multi-Generational Holidays in the spotlight

All inclusive travel will be the top choice, with booking data showing that over half (56%) choose this option. Four in five (81%) would choose to stay in an all-inclusive hotel for a month during the winter if it was cheaper than staying at home.

Montenegro, Cape Verde and Slovenia are identified as some of the new alternative destinations people will travel to this year, while 63% would be interested in swapping a traditional European holiday destination for one further afield, such as Egypt, Tunisia or Turkey, because of the added value they offer.

The research found that 30% of families are planning a multi-generational holiday in 2025, with 80% tailored to appeal to all family members who will be travelling together.

Multi-generational holidays emerged as a key trend, with 97% of parents wanting to continue travelling with their children after they leave home.

Experts predict an increase in ‘Holiday Hopping’, with almost two thirds (62%) of Brits planning to take this approach to holidays. The trend sees people travelling to one city and departing from another to get as much of a ‘taste’ of a region or country as possible. For example, by flying into Rome and departing from Pisa they can see the sights of Rome, Florence and Pisa, with a little bit of Tuscany along the way.

As expected, the most popular type of holiday booking is the classic beach trip (61%). Around half of respondents (47%) will opt for at least one city break in 2025, while another four out of five (79%) will seek a holiday that involves the natural phenomena of the earth, such as the midnight sun in Norway, the Northern Lights, or getaways such as hiking in the Dolomites.

What Brits will be doing on their holidays

More than a third (38%) of people who take part in sport choose holidays where they can run, cycle and walk. In fact, keen runners are heading to European cities such as Paris, Amsterdam and Berlin to run in marathon-style events.

This trend is particularly popular among younger holidaymakers, with two-thirds of Gen Z and Millennials (65%) basing their holidays on sporting activities, while 73% of Gen Z plan holidays around hobbies.

Two thirds (66%) of Brits would consider following their favourite bands across the continent. Stars touring in 2025 include Bruce Springsteen, James Blunt, Billie Eilish and Dua Lipa, who will be looking to follow up the Eras Tour, which conquered European destinations.

‘Jetflix and Chill’ is on the cards for more than half (55%) of British holidaymakers, rising to four-fifths (81%) of Gen Z, with Brits of this generation choosing their experiences and destinations inspired by their favourite TV shows.

Meanwhile, ‘Nostalgia Trips’ is another trend that will be prevalent in 2025, with over half (51%) of Brits surveyed reporting that they have visited a childhood holiday destination before and 73% thinking of doing so in 2025.

The top 15 travel trends in 2025

1. Low Cost Luxury – travellers seeking luxury experiences at a reduced cost, choosing great value destinations with 5* quality.

2. AI travel planning – using new AI tools to create highly personalised travel itineraries and save research time.

3. Country Ticking – inspired by apps like “been”, as well as the general curiosity to explore new destinations and countries, travellers aim to boast about their achievements, collecting new countries every year and more stamps in their passport.

4. Holiday Hopping – travellers maximise their holiday by flying to one city and leaving from another to explore multiple destinations within a country or region.

5. Self-care travel – trips to relax and escape from the daily grind in order for travellers to switch off and help their mental health, whether it’s hiking, forest bathing, spa getaways, or just for some peace and quiet.

6. Seeking out small towns – traveling to smaller towns to avoid the crowds and experience somewhere more unique than the usual big cities. Destinations across Europe have a variety of smaller towns that still offer activities, culture and experiences on a large scale, e.g. Girona instead of Barcelona or Rimini instead of Rome.

7. Multi-generational holidays – family trips are extended to include grandparents.

8. More maximisation of adventure – utilising long weekend trips (2-3 day trips) across Europe using fewer days of annual leave.

9. Jetflix and Chill – TV and film inspire all kinds of travel, from true crime enthusiasts, cooking and tasting shows, documentaries and mythology, for a themed experience.

10. Nostalgia trips – tapping into the nostalgia trend, holidaymakers are revisiting locations from their childhood to relive fond memories and reconnect with their personal history

11. Pioneer travel – choosing adventurous destinations where no one known has been and which still offer stunning scenery and friendly prices, e.g. Georgia, Slovenia and Montenegro.

12. Gourmet getaways – travelling to destinations based on viral food trends and unique culinary experiences.

13. Acti-vacation – choosing holidays and locations to participate in sporting events such as marathons or cycling races across Europe.

14. Monthly getaways – retirees and those with flexible schedules are increasingly opting for monthly stays abroad to escape adverse weather conditions.

15. Music expeditions – by planning a holiday around attending a tour of a favourite musical artist or attending an international music festival, one can combine music and a trip abroad for the same price.