Two popular Greek destinations, Santorini and Acropolis, are among the top eight most viewed Instagram landmarks in Europe for 2024, according to Stasher.
In particular, Santorini is high on the list, in second place, while Acropolis is in seventh place.
“With the rise of social media platforms such as Instagram and TikTok, travel destinations have seen exponential growth in recent years due to increased visibility on these platforms. In fact, according to a Facebook podcast, 70% of travel lovers share their travel plans on Instagram, and 67% of them use Instagram to draw inspiration for their next trip. Considering that Instagram has over 2 billion monthly active users, one can imagine the visibility a travel destination can have!” notes Stasher.
Referring to Santorini, the publication notes: “The unique architecture, vibrant colours and crystal clear waters create perfect photo opportunities. Instagrammers flock to capture the beauty of the sunset, the iconic blue-domed churches and the narrow, winding streets with bougainvillea. To give you an idea of how popular it is, it has 15,000 permanent residents and over 2 million annual visitors! That’s why it’s the second most popular place on Instagram in Europe, with around 8 million posts on the platform.”
According to Stasher, the Acropolis of Athens needs no special introduction.
“It dates back to the 5th century BC and is a symbol of ancient Greek civilization and its contribution to world art and philosophy. Instagram users love to capture the grandeur of the Parthenon, the view from the hill and the intricate aspects of the other temples. Its historical significance and stunning panoramic views of Athens make it a must-see Instagram snapshot for visitors to the city! In fact, there are more than 1.6 million Instagram posts about the famous monument, so it couldn’t be missing from our list,” he says.
The most popular landmarks on Instagram in Europe
1 Eiffel Tower, Paris
2 Santorini, Greece
3 Big Ben, London
4 Sagrada Familia, Barcelona
5 Versailles, France
6 Colosseum, Rome
7 Acropolis, Athens
8 Edinburgh Castle, Scotland
