STR: Europe hotel performance for January 2019


Europe’s hotel industry reported mostly positive results in the three key performance metrics during January 2019, according to data from STR.


  • Occupancy: -0.1% to 58.1%
  • Average daily rate (ADR): +2.5% to EUR99.56
  • Revenue per available room (RevPAR): +2.4% to EUR57.81
Local currency, January 2019 vs. January 2018

 Barcelona, Spain

  • Occupancy: +6.1% to 60.4%
  • ADR: +7.1% to EUR107.75
  • RevPAR: +13.6% to EUR65.08

The market sold more room nights than any other January on record. In addition to solid weekday performance, which correlates with demand in the business travel sector, STR analysts note a significant year-over-year rise in weekend RevPAR that can be linked to strengthening leisure travel and further recovery from the period of declines that followed the Catalan independence referendum of 2017.

  • Occupancy: -5.9% to 65.0%
  • ADR: +7.1% to EUR204.07
  • RevPAR: +0.8% to EUR132.72

STR analysts attribute demand declines in December (-6.5%) and January (-4.2%) to ongoing gilets jaunes protests that began back in November. The 65.0% absolute occupancy level was the lowest for a January in Paris since 2016, when the market was in decline following November 2015 terrorist attacks. Hoteliers in the market have maintained ADR growth to stabilize RevPAR.

See STR’S data

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