STR’s preliminary May 2019 data for London indicates higher room rates.
Based on daily data from the month, London reported the following in year-over-year comparisons:
• Supply: +1.8%
• Demand: +1.2%
• Occupancy: -0.6% to 82.0%
• Average daily rate (ADR): +1.6% to GBP147.76
• Revenue per available room (RevPAR): +1.0% to GBP121.17
The decline in occupancy was due to supply outgrowing demand. STR analysts note the ADR increase was primarily due to the Chelsea Flower Show (21-25 May), which pushed the metric to its peak for the month (GBP182.33) on the first day of the event.