Tag: cost of living

Identifying the traveller of the future through consumer segmentation

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The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s […]

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Tourism on track for full recovery as new data shows strong start to 2023

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International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022. The second UNWTO World Tourism Barometer of the year shows that the sector’s swift recovery has continued into 2023. It shows that: -Overall, international […]

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Industry Report: Cost of living is biggest challenge for travel in 2023 by far, says WTM poll

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The soaring cost of living around the world is by far the greatest threat to travel businesses in 2023, according to WTM London research. A poll of travel professionals asked: “Which of the following is most likely to affect your business negatively in 2023?” and almost half (44.8%) cited ‘cost of living generally’. The price […]

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