Greek hotels recorded higher prices and better revenue performance in 2023 compared to 2019, despite lower occupancy rates. According to data on hotel performance collected by GBR Consulting, the recovery of occupancy levels in Athenian hotels was interrupted in 2023, with demand for Athens at record levels. Room rates, however, have increased significantly since June […]
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The investment “barrage” in the Greek hotel industry will continue in 2024, along with the entry of international “players” operating in luxury tourism, raising the level of the country’s hotel product, as the latest data from the research company GBR Consulting confirm. In January 2024 it was announced that H Hotels Collection, Hatzilazarou Group, acquired […]
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GBR estimates that during the 1st H2020 there were losses of value up to 350 million euros for the hotels in Athens and Thessaloniki. Current status The Greek Government responded to the first Covid-19 case with a series of drastic measures leading to a total lockdown on March 23rd. The closure of all hotels across […]
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GBR’s newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments. On December 8th, 2019 a patient in the city of Wuhan sought medical help for pneumonia-like symptoms. On December 31st Chinese […]
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According to the GBR Hospitality Newsletter, in February it was announced that Zeus International has reached a lease agreement of the Poseidon Resort in Loutraki, a 5 star unit of the Argyrou family located at a one hour drive from Athens. The indebted hotel will be rebranded as the 108-room Wyndham Loutraki Poseidon hotel and […]
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