Google is now placing ads for travel companies in the search results of some AI genetic search engines. Similar to ChatGPT and Google’s Gemini, there are many startups developing their own versions of AI search engines. Through a link to Google’s Ads program, these startups can now display ads in regular search results, as first […]
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Google has officially launched its new AI feature, AI Overviews, in nine European countries, which will alter how users enginage with the traditional search engine. This innovation has sparked significant discussion within the digital marketing and tourism sectors, where search engine visibility is crucial for attracting users. Civitatis, the leading platform for carefully selected Spanish-language […]
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Alphabet, the parent company of Google, is acquiring Israeli cybersecurity start-up Wiz for a staggering $32 billion, making it the largest acquisition in Alphabet’s history. The agreement was sealed just days after the two companies returned to the negotiating table, which had failed last year. Alphabet had made another $23 billion offer a year ago, […]
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Which foreign destinations do Greeks seek for their travels? How have travel demand trends evolved over the last 3 years? Tourix‘s new research comes to answer with data that reveals interesting changes in the travel map. “The longitudinal analysis of the three-year period 2022-2024 reveals remarkable changes in the preferences map of Greek travellers”, the […]
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Google plans to make adjustments to the appearance of search results on the platform in Europe after some smaller competitors complained of lower traffic to their sites, following earlier fixes by Alphabet and as EU regulators investigate whether the company violated EU technology rules. Under the EU’s Digital Marketplaces Act (DMA), Google is prohibited from […]
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Mirai, the provider of technology and operations support to help hotels sell in the direct channel, has today unveiled new findings on the impact of the European Union’s Digital Markets Act (DMA) on the direct sale of hotel reservations within the European Union (EU) when compared with non-EU markets. The study is about 8 months […]
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Based on the data and searches done on Google, it is clear that Chinese cuisine is the most popular and most talked about in the United States with an average of 8,599,933 monthly searches. It is very significant, however, that Greek cuisine ranks tenth with an average of 674,700 monthly searches. The study, which was […]
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Spain will be the “leader” in global tourism in 2040, leaving France in second place, according to a report entitled “NextGen Travelers and Destinations”, jointly conducted by Google and Deloitte. According to the survey, Spain will be the most popular tourist destination in 2040, with 110 million arrivals, followed by France (105 million) and the […]
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Google began developing changes to comply with the European Union’s DMA (Digital Markets Act) requirements, where the app negatively impacted hotel campaigns in Google Hotel Ads. Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared with those markets where DMA […]
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Dr. Stefan Ebener, from Google Germany, gave a presentation on “Generative AI” at an event at ITB Berlin on what travel planning will look like in the near future. Through video, attendees were able to experience a Google search (in a few months) that is fundamentally different from what they have experienced so far: a […]
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