spain

Customer loyalty, the challenge of the hotel industry for 2020

In a context in which hotel distribution is increasingly competitive and digital sales are growing, customer loyalty becomes one of the great challenges to improve the profitability of hotels. This conclusion has been drawn from HDL20, an event organized by Roiback, specialist and leader in the management of the direct channel of hotel sales, together […]

Continue Reading
str

Europe’s hotel industry reported positive results during 2019

Europe’s hotel industry reported positive results in the three key performance metrics during 2019, according to data from STR. Euro constant currency, 2019 vs. 2018 Europe • Occupancy: +0.4% to 72.2% • Average daily rate (ADR): +1.8% to EUR 113.36 • Revenue per available room (RevPAR): +2.2% to EUR 81.90 Local Currency, 2019 vs. 2018 […]

Continue Reading
str

STR providing worldwide hotel market data to JNTO

STR, the leader in global hospitality benchmarking, has commenced providing the Japan National Tourism Organization (JNTO) with comprehensive hotel industry data covering the key performance metrics in major countries and cities around the world. “We are delighted to deliver reliable and necessary data to the JNTO in support of the thriving Japanese lodging and tourism sector,” […]

Continue Reading
roiback

Mobile channel and voice search some of Roiback’s highlights for 2019

Experts from Google, Palladium Hotel Group, Destinia and Alua Hotels&Resorts participated in a debate organized by Roiback in the framework of Fitur to analyze the present and future of the direct channel By 2020, 50% of mobile searches in the United States will be made through voice controls 30% of Roiback’s total bookings are made […]

Continue Reading

Europe hotel industry reports positive figures for Feb. 2016

The European hotel industry recorded positive results in the three key performance metrics when reported in euro constant currency, according to February 2016 data from STR. Compared with February 2015, Europe reported a 1.5% increase in occupancy to 63.1%, a 3.7% rise in average daily rate to EUR102.98 and a 5.2% lift in revenue per […]

Continue Reading