Despite global crises, the industry displayed confidence at ITB Berlin 2024. The most important topics were the growing importance of AI, the shortage of skilled labour and climate justice. The World’s Leading Travel Trade Show put a clear focus on shaping the future. Diverse and globally represented, more than 5,500 exhibitors from 170 countries illuminated […]
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Dr. Stefan Ebener, from Google Germany, gave a presentation on “Generative AI” at an event at ITB Berlin on what travel planning will look like in the near future. Through video, attendees were able to experience a Google search (in a few months) that is fundamentally different from what they have experienced so far: a […]
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Kostas Koumis, Deputy Minister of Tourism, who was the head of the Cypriot Delegation at the famous tourism exhibition ITB Berlin, successfully concluded his contacts in Germany on issues concerning the aviation sector and the negative image of the German economy. Specifically, Mr. Koumis held a series of contacts with the heads of tourism organizations […]
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In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels. “Now we can really say the pandemic is over“, said Charuta Fadnis, vice president of the tourism market research company Phocuswright, on Monday at the opening of ITB Berlin, the World’s Largest […]
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Phocuswright’s Charuta Fadnis spoke on Tuesday at ITB Berlin about agents’ use of artificial intelligence and personalised travel apps as a major future trend. The tourism industry has made an excellent recovery from the Covid pandemic, but is undergoing fundamental change. At the ITB Berlin Convention Charuta Fadnis, senior vice president of Phocuswright, talked about […]
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The panel discussion “Green transformation in the hotel industry” at ITB Berlin provided insights into resource conservation and sustainability, with a view to creating a pilot project. To begin with, Prof. Sandra Rochnowski of Hochschule für Wirtschaft und Recht Berlin (HWR Berlin) presented a pilot study undertaken in collaboration with Hotel Relais & Châteaux Gut […]
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The 360-degree approach of ITB Berlin includes mastering the challenges of digitalisation, sustainability and global crises. At the same time, statements were made by Mario Tobias. At the opening press conference Dr. Mario Tobias, CEO of Messe Berlin GmbH, was optimistic that in the wake of the pandemic and following the release of the latest […]
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Julia Simpson, WTTC President & CEO spoke at the opening ceremony of ITB Berlin regarding the evolution of travel, tourism and the economy, in order to provide a comprehensive picture with data on the state of tourism in 2024. ”Last year, right here on this stage, I said travel is back. Now, just 12 months […]
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-From 5 to 7 March ITB Berlin again provides a platform for promoting social equality and ecological responsibility in tourism. The Responsible Tourism segment, the ITB Berlin Convention and trendsetting awards strengthen the argument for a more sustainable industry. ITB Berlin, the World’s Leading Travel Trade Show, actively campaigns for social equality and ecological responsibility […]
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Impressive booking levels are reported just weeks before the world’s leading travel trade fair, ITB Berlin, opens its gates, with almost 90% of the exhibition space now occupied. The Greek presence at the exhibition is expected to be impressive, with more than 170 exhibitors. In the run-up to its opening, ITB Berlin is showing remarkable […]
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