Tag: spend

Identifying the traveller of the future through consumer segmentation

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The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s […]

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ForwardKeys: The 100 most popular destinations this summer

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ForwardKeys, the leading travel analytics firm has revealed the hundred most appealing destinations this summer (1st July – 31st August), based on how extensively travel to them has been searched online. ForwardKeys Flight Searches data, which is the most comprehensive source available, covers many billions of searches a year, via an extensive selection of online […]

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UNWTO: Tourism recovery accelerates to reach 65% of pre-pandemic levels

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International tourism is on track to reach 65% of pre-pandemic levels by the end of 2022 as the sector continues to bounce back from the pandemic. An estimated 700 million tourists travelled internationally between January and September, more than double (+133%) the number recorded for the same period in 2021. This equates to 63% of […]

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Florida, Italy Top travelers’ list of destinations for 2022

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Florida and Italy top travelers’ lists for 2022, but how they plan to get there, where they’ll stay, and for how long varies. TravelAwaits surveyed 1,615 people ages 50 and up about their 2022 travel plans as well as their plans for retirement. Want to peer inside your peers’ minds? We’ve got all the juicy […]

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Photo by Javier Graterol on Unsplash

China business travel market emerges as global leader in business travel spend

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China’s business travel market has overtaken the United States as the number one business travel market in the world. This is one of the key findings from the GBTA BTI Outlook – China 2016 H1, a report by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), sponsored by […]

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