Mabrian: New Travel Motivations in Europe: Trending Destinations in 2024

Mabrian presents the latest update of its travel motivation analysis, focusing specifically on the evolution of trends in motivations to visit Europe. The study is based on active listening methodology on social media to identify trends in tourist interests. Covering the period between January and October of this year, compared to the four previous years, […]

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New ETC report investigates impact of Covid-19 on tourists’ sustainable travel attitudes

Although consumers’ adoption of sustainable behaviour in tourism has been growing in the past years, research has shown that the global pandemic has driven more sustainable travel trends. Generally, travellers seem to be adopting greener options and paying closer attention to their impact on the environment and local communities. However, the willingness to adopt a […]

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ForwardKeys reveals the top travel trends of 2021

A new report from ForwardKeys, which has the freshest and most comprehensive air ticketing data available, reveals the top travel trends of 2021, which, unsurprisingly, are all driven by the COVID-19 pandemic. They are: US Leisure travel has led the recovery The paralysis of Asia Pacific continued while Mexico, Central America, the Caribbean and much […]

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GBTA Poll Sees Renewed Levels of Optimism as Bookings Resumed

Higher levels of optimism in the business travel sector have started to appear according to new research issued today by the Global Business Travel Association (GBTA). Domestic and essential business travel will likely resume first, especially with industry standardized health and safety standards. “For the first time since the start of the pandemic, supplier members […]

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ITB Berlin and IPK International: Contrasting travel trends on the American continent

Two divergent travel trends marked the American continent. In the first eight months of 2019 outbound travel from North America grew with 4.5 per cent higher than the global average, while at minus three per cent outbound trips from Latin America witnessed a relatively strong decline. Overall year-on-year figures reveal a 3.5 per cent increase […]

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