HVS Valuation Index reveals that European hotel values have moderate upside in 2023

According to the annual European Hotel Valuation Index (HVI) HVS 2024 published this week, business values have experienced a modest rise without reaching pre-pandemic levels. The post-pandemic rise has been driven by a prolonged need to travel. These influences combined to offset the impact of a number of geopolitical challenges including the war in Ukraine, […]

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Identifying the traveller of the future through consumer segmentation

The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s […]

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