Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands is celebrating its 20th anniversary as it has added 220 hotels to its Green Collection on the premise that it will create a sustainable and ideal environment by protecting people. In this collection there is a 15% increase in the portfolio by 2023 compared to 2023. At the same time, the addition of resorts, hotels and palaces in the GHA DISCOVERY loyalty programme helps to maintain the protection and sustainability of the planet.
Aligned with the United Nations’ Sustainable Development Goals, each Green Collection property is committed to creating a more sustainable future by attaining at least one certification from 18 globally recognised organisations such as EarthCheck, Green Growth 2050, Green Globe, Green Key, FuturePlus and more.
There has been a 15% increase in hotel qualification for Green Collection since its inception, with the recent addition of NH Collection Dubai The Palm, Avani+ Fares Maldives Resort and Pan Pacific London, to name a few. In 2023, there was also an 85% higher average spend per stay at Green Collection properties compared to other hotels in the programme, a signal that consumers are willing to spend more for properties that align with their values.
The collection is geographically diverse and is present in 44 countries and 121 destinations, spanning every region across 23 brands with hotels, resorts and palaces such as Djibouti Palace Kempinski Hotel, Corinthia Palace Hotel, Anantara Al Jabal Al Akhdar Resort and Capella Ubud. Each brand also implements best practice initiatives such as coral planting, mangrove clean-up or urban farming.
In celebration of the first anniversary of Green Collection, GHA DISCOVERY will donate US$1 for every Green Collection stay booked to the charities it supports as part of its Corporate Social Responsibility Programme, which includes programmes dedicated to Environmental Protection, Healthcare & Wellbeing, Children & Youth, and Animal Welfare.
Not only was Green Collection designed to help consumers, it was also meant to help hotels start or continue their sustainable journey by working together, sharing success stories and best practices, and providing guidance on initiatives to undertake to expand the collective impact,” says Jelena Kezika, Senior Director of Strategy at GHA.
