Thomas Cook has launched a multi-million pound advertising push across TV, radio, print, online and out-of-home.
Featuring the strapline “This Is Thomas Cook” the new campaign aims to remind holidaymakers what Thomas Cook holidays are about. From fun in the sun to cocktail sipping, pool dipping and life living, the campaign targets both families and adults using imagery which is designed to let consumers picture themselves by the pool, on the beach and in the sea.
A four week stint on prime time TV started last night with the 30-second advert appearing during ad breaks on ITV, Sky and Channel 4 throughout this week and six weeks of radio advertising will run across Heart, Magic, DAX and Spotfiy. Large investment in out-of-home will feature on roadsides, shopping centres and railway stations in all UK cities, including London tube stations and buses in zones one and two. Print ads will feature in tabloid and broadsheet titles.
As well as appealing to those consumers still looking for a last-minute getaway, the campaign targets early-bookers for summer 2020 which is now on sale along with thousands of free kids place.
Phil Gardner, Sales, E-Commerce & Marketing Director at Thomas Cook UK, said: “There’s no denying it’s been a tough 12 months for the travel industry from last summer’s prolonged heatwave to Brexit uncertainty and clearly Thomas Cook has been making headlines quite a bit recently. Our new campaign aims to remind the Great British public that Thomas Cook is here to help make memories that will last a lifetime. As always our own-brand hotels sit at the heart of what we offer to our customers and show that we have our finger on the pulse to curate holidays that best suit our customers’ needs – today and in the future.”
Thomas Cook has worked with BJL, Manchester.
