Following TUI ’s ‘welcome back’ campaign launch in the summer after international travel recommenced – as the first travel brand back on TV – the newest campaign from the leading travel brand has two very important jobs to do.
TUI focus on inspiring travel, leading with ‘Nothing compares to a real holiday’, reminding people of the joy a holiday brings with those we love. The ad will also reassure and build confidence that as a package holiday provider and its TUI Holiday Promise, they take care of everything.
From Boxing Day, customers can book with confidence with free changes on bookings made up until 28th February 2021 on holidays departing between 1st May 2021 to 31st October 2021 up to 21 days before departure. COVID cover is included on all new bookings made in January and February for departures before 31st April 2021*. There are also low deposits, direct debit payment option and thousands of free kids places.
Katie McAlister Chief Marketing Officer at TUI said “We know that there’s appetite to travel so we’re here to remind them that nothing compares to an overseas holiday, and we’ll take away all the uncertainty, looking after our customers every step of the way. As a business we have fundamentally had to rethink how we do support our customers.”
She continues: ‘We know it’s important to strongly communicate reassurance messages for customers, demonstrating that there is no better time to book a holiday, with our flexibility, COVID cover and standards guaranteed, and of course a refund if your holiday is unable to go ahead. Our Holiday Promise has evolved, and we continue to react to what our customers need. It’s been complex, and we’ve had to be extremely agile and often reactive with our marketing. We were the first tour operator to offer COVID cover; we know that people have responded well to this with 7 in 10 people more likely to book if it’s offered, and we know that 89% of our customers are motivated by free changes, so it’s important we continue to get that message out as people look to book their future holidays.
“We have the expertise and knowledge across our business with our retail agents and new home working teams prepared and ready to guide eager, but perhaps nervous customers, ensuring we look after the end to end experience so they can have an incredible holiday.
“This year more than ever I think we’ve all realised how important holidays are for both our mental and physical wellbeing – from having something to look forward to which gets you through the long, winter nights, to total relaxation and being able to truly recharge whilst you’re away.”
