{"id":248556,"date":"2021-11-09T09:32:11","date_gmt":"2021-11-09T07:32:11","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=248556"},"modified":"2021-11-09T18:32:43","modified_gmt":"2021-11-09T16:32:43","slug":"str-and-tourism-economics-forecast-u-s-hotel-demand-and-adr-will-near-full-recovery-in-2022","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/str-and-tourism-economics-forecast-u-s-hotel-demand-and-adr-will-near-full-recovery-in-2022\/","title":{"rendered":"STR and Tourism Economics Forecast U.S. hotel demand and ADR will near full recovery in 2022"},"content":{"rendered":"<p><strong>U.S. hotel demand as well as average daily rate (ADR) on a nominal basis will near full recovery in 2022, according to the upgraded forecast just released by STR and Tourism Economics at the 43rd Annual NYU International Hospitality Industry Investment Conference. Additionally, revenue per available room (RevPAR) on a nominal basis is projected to be fully recovered in 2023.<\/strong><\/p><div class=\"money-content_2\" id=\"money-3350548631\"><ul id=\"money-grid-35365\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2541212859\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p>U.S. hotel demand as well as average daily rate (ADR) on a nominal basis will near full recovery in 2022, according to the upgraded forecast just released by STR and Tourism Economics at the 43rd Annual NYU International Hospitality Industry Investment Conference. Additionally, revenue per available room (RevPAR) on a nominal basis is projected to be fully recovered in 2023.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-861290330\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-3084053305\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p><a href=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/11\/STR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-248525\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/11\/STR.jpg\" alt=\"\" width=\"540\" height=\"304\" \/><\/a>\u201cWe have essentially moved up the top-line recovery timeline by one year, with the caveat that improved RevPAR projections are largely due to ADR,\u201d said Amanda Hite, STR\u2019s president. \u201cADR has risen more rapidly than we expected\u2014in some cases, that rise was due to strong demand confronting capacity constraints, which enabled solid revenue management, while in other cases, the rise was more influenced by inflation. When adjusted for inflation, RevPAR is further off the pace and will likely remain below 2019 levels until at least 2025. Other than the first quarter of 2021, demand has mostly adhered to the forecast with strong leisure travel, slowly improving group business and an expected progressive increase in international arrivals next year. Of course, these are all national projections of top-line performance. Recovery is not playing out the same across the marketplace, and as noted in our latest monthly P&amp;L release, the cost of labor is adding pressure on the bottom line, which is a contributing factor to many hotels driving rate. Recovery is progressing at a solid rate no doubt, but there will still be plenty of ups and downs along the way.\u201d<\/p>\n<p><a href=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/11\/STR1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-248529\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/11\/STR1.jpg\" alt=\"\" width=\"700\" height=\"394\" \/><\/a>\u201cTravel activity entered the fall with strong momentum. With improving public health conditions and sustained economic recovery, additional business and group travelers are expected to join leisure travelers, supporting further gains next year,\u201d said Aran Ryan, Tourism Economics director. \u201cThe demand recovery, coupled with successful revenue management, has supported resilient hotel pricing, helping shorten the time it will take to recover 2019 revenue levels.\u201d<a href=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/10\/DPLANET-WEB.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-246434\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/10\/DPLANET-WEB.jpg\" alt=\"\" width=\"1349\" height=\"1907\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/10\/DPLANET-WEB.jpg 1241w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/10\/DPLANET-WEB-1087x1536.jpg 1087w\" sizes=\"auto, (max-width: 1349px) 100vw, 1349px\" \/><\/a><\/p>\n<div class=\"money-after-article-content\" id=\"money-1927441964\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1922240224\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2837215630\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>U.S. hotel demand as well as average daily rate (ADR) on a nominal basis will near full recovery in 2022, according to the upgraded forecast just released by STR and Tourism Economics at the 43rd Annual NYU International Hospitality Industry Investment Conference. Additionally, revenue per available room (RevPAR) on a nominal basis is projected to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":239316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,41,14469],"tags":[38259,29186,4395,37306,38260,38261,33741,6131],"class_list":["post-248556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotels","category-reports","category-tourism","tag-average-daily-rate-adr","tag-hospitality-industry","tag-hotel-en-2","tag-recovery","tag-revenue-per-available-room-revpar","tag-st","tag-tourism-economics-en","tag-u-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STR and Tourism Economics Forecast U.S. hotel demand and ADR will near full recovery in 2022 - \u03a7\u03a1\u0397\u039c\u0391 &amp; \u03a4\u039f\u03a5\u03a1\u0399\u03a3\u039c\u039f\u03a3 money-tourism.gr<\/title>\n<meta name=\"description\" content=\"U.S. hotel demand as well as average daily rate (ADR) on a nominal basis will near full recovery, STR, revenue per available room (RevPAR)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/str-and-tourism-economics-forecast-u-s-hotel-demand-and-adr-will-near-full-recovery-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STR and Tourism Economics Forecast U.S. hotel demand and ADR will near full recovery in 2022 - \u03a7\u03a1\u0397\u039c\u0391 &amp; 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