{"id":284112,"date":"2022-11-09T20:15:03","date_gmt":"2022-11-09T18:15:03","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=284112"},"modified":"2022-11-09T20:15:03","modified_gmt":"2022-11-09T18:15:03","slug":"sebastian-ebel-quot-we-have-entered-a-decade-of-sustainable-transformation-for-us-at-tui-this-is-not-a-threat-it-s-an-opportunity-quot","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/sebastian-ebel-quot-we-have-entered-a-decade-of-sustainable-transformation-for-us-at-tui-this-is-not-a-threat-it-s-an-opportunity-quot\/","title":{"rendered":"Sebastian Ebel: &#8220;We have entered a decade of sustainable transformation. For us at TUI this is not a threat &#8211; it\u00b4s an opportunity&#8221;"},"content":{"rendered":"<p><strong>At a press conference hosted by Vasilis Kikilias, Tourism Minister of Greece, Sebastian Ebel, CEO of TUI Group has delivered remarks on sustainability and the upcoming launch of the TUI Sustainability Agenda: &#8220;We have entered a decade of sustainable transformation. This is particularly true for the tourism sector \u2013 an industry that of course heavily relies on intact natural environment and fair social participation. For us at TUI this is not a threat. It\u00b4s an opportunity&#8221;.<\/strong><\/p><div class=\"money-content_2\" id=\"money-470873933\"><ul id=\"money-grid-35365\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1249990656\"><a data-no-instant=\"1\" href=\"https:\/\/pbrands.gr\/en\/static\/cocktail_machine\" rel=\"noopener\" class=\"adv-link\" aria-label=\"Coctel_Banner_336x280px_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/04\/Coctel_Banner_336x280px_EN.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p>We have a sustainability track record that we are proud of. And we are committed to lead the industry also in future. Sustainability is a top priority on my agenda. In a few weeks, we will launch our Sustainability Agenda \u2013 People, Planet, Progress \u2013 with an ambitious roadmap for all three dimensions of sustainability. We will drive down our emissions and the use of resources. And we will massively boost local participation in the destinations we operate in \u2013 making sure that local communities benefit more from the success of our industry.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3546905242\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-79639722\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p>The Destination Co-Lab Rhodes that we have developed in partnership with the Region of the South Aegean and the Greek Government is a key initiative within our new Agenda. Together with our Greek partners we want to develop Rhodes into an international blueprint of sustainable tourism transformation. The Co-Lab is a truly holistic initiative \u2013 covering all the various aspects, and all the various stakeholder groups that are needed to shape the sustainable future of a destination. This has not been done anywhere on that scale before.<\/p>\n<p>We have high ambitions \u2013 and we could not wish for better partners than our Greek and South Aegean friends. I had the pleasure to discuss our plans with Minister Kikilias and Governor Chatzimarkos even before I took over as CEO. And I was very impressed by their vision, their expertise and their passion to drive change for a better world. Our joint vision for the Co-Lab is clear. We know what needs to be done. We will now bring the Destination Co-Lab to life. I want to invite all of the relevant stakeholders to join us in that endeavor \u2013 partners, competitors, the civil society. This is not about TUI or the South Aegean \u2013 this is about all of us. The challenge is enormous. But I have no doubt: Together we can create the destination of the future.\u201d<a href=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-281565\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english.jpg\" alt=\"\" width=\"1386\" height=\"1915\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english.jpg 1240w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english-305x420.jpg 305w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\" \/><\/a><\/p>\n<div class=\"money-after-article-content\" id=\"money-2103103635\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-4152845809\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-3907446082\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>At a press conference hosted by Vasilis Kikilias, Tourism Minister of Greece, Sebastian Ebel, CEO of TUI Group has delivered remarks on sustainability and the upcoming launch of the TUI Sustainability Agenda: &#8220;We have entered a decade of sustainable transformation. This is particularly true for the tourism sector \u2013 an industry that of course heavily [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":283927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,14469],"tags":[41402,8262,31971,4387],"class_list":["post-284112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-opinion","category-tourism","tag-destination-co-lab-rhodes-en","tag-sebastian-ebel","tag-sustainability","tag-tui-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sebastian Ebel: &quot;We have entered a decade of sustainable transformation. 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For us at TUI this is not a threat - it\u00b4s an opportunity\" - \u03a7\u03a1\u0397\u039c\u0391 &amp; \u03a4\u039f\u03a5\u03a1\u0399\u03a3\u039c\u039f\u03a3 money-tourism.gr","og_description":"At a press conference hosted by Vasilis Kikilias, Tourism Minister of Greece, Sebastian Ebel, CEO of TUI Group has delivered remarks on sustainability and the upcoming launch of the TUI Sustainability Agenda: &#8220;We have entered a decade of sustainable transformation. 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