{"id":329667,"date":"2024-02-02T12:55:34","date_gmt":"2024-02-02T10:55:34","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=329667"},"modified":"2024-02-02T12:55:34","modified_gmt":"2024-02-02T10:55:34","slug":"gbr-investment-quot-fever-quot-in-the-greek-hotel-industry-greece-is-quot-leading-quot-in-the-tourism-investment-sector","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/gbr-investment-quot-fever-quot-in-the-greek-hotel-industry-greece-is-quot-leading-quot-in-the-tourism-investment-sector\/","title":{"rendered":"GBR: Investment &#8220;fever&#8221; in the Greek hotel industry | Greece is &#8220;leading&#8221; in the tourism investment sector"},"content":{"rendered":"<p><strong>The investment &#8220;barrage&#8221; in the Greek hotel industry will continue in 2024, along with the entry of international &#8220;players&#8221; operating in luxury tourism, raising the level of the country&#8217;s hotel product, as the latest data from the research company <a href=\"https:\/\/money-tourism.gr\/en\/?s=gbr\">GBR<\/a> Consulting confirm.<\/strong><\/p><div class=\"money-content_2\" id=\"money-2683901092\"><ul id=\"money-grid-35365\"><li><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p>In January 2024 it was announced that H Hotels Collection, Hatzilazarou Group, acquired the 5-star Rhodes Bay Hotel &amp; Spa including Elite Suites Rhodes Bay with a total room count of 357 from the British London &amp; Regional Group, which acquired the property in 2017. L+R also owns the 4-star Titania in Athens and is participating in a joint venture for the development of a 5-star mixed use resort in the area of Kalo Livadi in Mykonos. With the acquisition, H Hotels has a total of 7 hotels and more than 2,300 rooms in Rhodes making it the largest local chain in Greece.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3103211996\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-3318224849\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p>At the beginning of January 2024 it was announced that Prodea sold the 207-room Dolce Milan Malpensa in Italy and the 5-star 74-room Lazart Hotel in Thessaloniki to Zeus International. The property was acquired in 2018 by NBG PANGAEA REIC (today known as Prodea Investments) for \u20ac 7 million. Zeus International leased the property as from 2017. With these deals, 9 out of 20 hotels in the portfolio of Zeus International are owned.<\/p>\n<p>Furthermore, it was announced that MVH Mediterranean Hospitaly Venture Plc sold the remaining 50%<br \/>\nstake in Aphrodite Hills Resort Limited to W.R.A. Consultants (WRA), an interest of the Nicolaides brothers, who also run Atlantica Hotels. MVH acquired in November 2021 100% of the shares of Aphrodite Hills Resort Limited and sold in September 2022 the first 50% to WRA.<br \/>\nMVH was owned by Prodea Real Estate Investment SA (25%), Flowpulse Limited (20%) and Ascetico<br \/>\nLimited (55%), which is owned by Yoda Plc, an interest of Ioannis Papalekas (Globalworth). In December 2023 it was announced that Prodea acquired the 55% from Ascetico Limited, bringing Prodea\u2019s share of MVH to 80%. In January 2024 it was reported that the \u20ac 254 million transaction was completed.<\/p>\n<p>After the above mentioned deals MVH \u2013 80% Prodea and 20% Flowpulse &#8211; owns in terms of hotels:<br \/>\n&#8211; Cyprus: the 5-star Parklane \u2013 Luxury Collection in Limassol, the 5-star Landmark Nicosia, Autograph<br \/>\nCollection (the former Hilton) planned for opening at the end of 2024 and a residential and office<br \/>\ntower on the same property.<\/p>\n<p>&#8211; Greece: the 5-star Nikki Beach in Port Heli and the 242-room Porto Paros in Greece. In December<br \/>\n2021 the Greek subsidiary of MVH entered into pre-agreements for its acquisition (media reported<br \/>\n\u20ac 57 million), but we understand that the transaction has not yet been completed. The 4-star hotel<br \/>\nwill redeveloped into a luxury resort.<\/p>\n<p>Prodea owns in terms of hospitality assets in Greece the Moxy Patra, the Moxy Athens City through<br \/>\nRinacita SA, Ergon House in Athens and 49% of V Tourism SA, owner of the White Coast Pool Suites in<br \/>\nMilos, which was purchased in December 2022. The remaining 51% belongs to Invel, which controls<br \/>\nProdea.<\/p>\n<p>Finally, in January 2024 it was made public that Yoda PLC acquired a 5.22% stake in Prodea.<br \/>\nAt the beginning of January 2024 Intracom Holdings announced the acquisition of a 71.31% stake for an<br \/>\namount of \u20ac 4.3 million of the company Simou Brothers, which owns the 4-star 50-room Koufonisia Hotel located on Koufounisia island in the Cyclades. The loans of Simou Brothers were part of the Tethys deal, which we reported in Q1 2023.<\/p>\n<p>Beginning November 2022 Blackstone announced that it has agreed to sell a 35% stake in Spanish group Hotel Investment Partners (HIP) to GIC. The financial times reported that the deal values HIP at more than \u20ac 4 billion. HIP currently owns 73 hotels offering 21,831 rooms with most of the properties located in the Canary Islands (45%), but also in the Peninsular Coast and the Balearic Islands (38%) and in Italy &amp; Greece (17%). The portfolio in Greece consists of 7 properties offering 1,708 rooms:<br \/>\n&#8211; In Crete, the 5-star Creta Princess Aquapark &amp; Spa (418 rooms) and the 5-star Domes Aulus Elounda<br \/>\n(182 rooms)<br \/>\n&#8211; In Corfu, the 5-star Dreams Corfu Resort &amp; Spa (337 rooms) and the 5-star Domes of Corfu (236<br \/>\nrooms)<br \/>\n&#8211; In Zakynthos, the 5-star Domes Aulus Zante (197 rooms) and the 4-star AluaSoul Zakynthos (156<br \/>\nrooms)<br \/>\n&#8211; In Halkidiki, the 4-star Domes Noruz Kassandra (182 rooms)<br \/>\nIt is noted that in 2022 GIC became the largest shareholder in the Sani \/ Ikos Group in a transaction<br \/>\nthat valued international group of Greek origin at \u20ac 2.3 billion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-281565\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english.jpg\" alt=\"\" width=\"1240\" height=\"1713\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english.jpg 1240w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2022\/10\/KSD-SLIPPERS-english-305x420.jpg 305w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-700622371\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2082845035\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-3645720982\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>The investment &#8220;barrage&#8221; in the Greek hotel industry will continue in 2024, along with the entry of international &#8220;players&#8221; operating in luxury tourism, raising the level of the country&#8217;s hotel product, as the latest data from the research company GBR Consulting confirm. In January 2024 it was announced that H Hotels Collection, Hatzilazarou Group, acquired [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":34808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,41,39],"tags":[14576,225,224,1524],"class_list":["post-329667","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-reports","category-world","tag-gbr-en-2","tag-greece","tag-hotels","tag-investment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GBR: Investment &quot;fever&quot; in the Greek hotel industry<\/title>\n<meta name=\"description\" content=\"The investment &quot;barrage&quot; in the Greek hotel industry will continue in 2024, along with the entry of international &quot;players&quot; operating in luxury tourism, raising the level of the country&#039;s hotel product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/gbr-investment-quot-fever-quot-in-the-greek-hotel-industry-greece-is-quot-leading-quot-in-the-tourism-investment-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GBR: Investment &quot;fever&quot; 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