{"id":333429,"date":"2024-03-12T01:12:43","date_gmt":"2024-03-11T23:12:43","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=333429"},"modified":"2024-03-12T11:12:59","modified_gmt":"2024-03-12T09:12:59","slug":"international-sports-sponsorships-keep-tui-ahead-of-the-game-and-enhance-its-strength","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/international-sports-sponsorships-keep-tui-ahead-of-the-game-and-enhance-its-strength\/","title":{"rendered":"International sports sponsorships keep TUI ahead of the game and enhance its strength"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>A global approach to further strengthen the brand and make it timeless is to focus on sports that are directly linked to the tourist destination. TUI is exclusive distribution partner for the Balearic race for 2024 regarding the Palma Marathon Mallorca.<\/strong><\/p><div class=\"money-content_2\" id=\"money-3324160668\"><ul id=\"money-grid-35365\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-4244423666\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p style=\"text-align: justify;\">TUI\u2019s commitment to the Balearic Islands, with over two million TUI customers expected to visit during 2024. The <strong>TUI Palma Marathon Mallorca<\/strong> is the first international sporting event to be held under the TUI brand during 2024 and it introduces a new global approach to sports sponsorship, leveraging the natural alignment between travel, TUI\u2019s brand and customers\u2019 wishes, and the sport offerings available in TUI\u2019s hotels and clubs around the world.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3837855324\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-1689040387\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p style=\"text-align: justify;\">The TUI Group&#8217;s various hotel brands, including Robinson, TUI Magic Life, Riu and TUI Blue, offer extensive sports facilities, such as over one thousand sports, tennis and football courts, and a variety of personal training options. TUI Cruises vessels also have modern sports facilities and equipment, including dedicated fitness decks.<\/p>\n<p style=\"text-align: justify;\">&#8221;This sponsorship initiative will support TUI\u2019s growth through the strong combination of sports and travel, and the additional visibility of an internationally successful sports event&#8221; added Sebastian Ebel, TUI Group CEO.<\/p>\n<p style=\"text-align: justify;\">&#8220;TUI combines its own airlines, hotels, activities and infrastructure in over 100 countries around the world, as well as an international sales organisation throughout Europe and beyond. The beginning is the marathon\u00a0in Mallorca, which is the first in a series of running events, with other sports to follow.&#8221; Added Magnus H\u00fcttenberend, who is reorganising TUI\u2019s sports sponsorship as part of the Group Corporate &amp; External Affairs team.<\/p>\n<p style=\"text-align: left;\">The TUI Palma Marathon Mallorca, organised by Kumulus, takes place on October 20th, 2024. The 42km course follows the coastal path near Palma de Mallorca and enters the city centre, with participants passing key architectural landmarks, including the Cathedral, La Llotja and Es Baluard.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-325355\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2023\/12\/Ferragamo-adv-21x29_2023.jpg\" alt=\"\" width=\"1240\" height=\"1713\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2023\/12\/Ferragamo-adv-21x29_2023.jpg 1240w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2023\/12\/Ferragamo-adv-21x29_2023-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2023\/12\/Ferragamo-adv-21x29_2023-305x420.jpg 305w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-2461238264\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1568393061\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2565734032\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A global approach to further strengthen the brand and make it timeless is to focus on sports that are directly linked to the tourist destination. TUI is exclusive distribution partner for the Balearic race for 2024 regarding the Palma Marathon Mallorca. TUI\u2019s commitment to the Balearic Islands, with over two million TUI customers expected to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":333269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14469,47,39],"tags":[44902,45358,45359,283,4387],"class_list":["post-333429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-organizations","category-tourism","category-travel","category-world","tag-brand-en","tag-marathon-mallorca","tag-sporting-event","tag-tourism","tag-tui-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International sports sponsorships keep TUI ahead of the game<\/title>\n<meta name=\"description\" content=\"The need for brand of TUI to maintain and keep its strength connected it to sports sponsorships, the first of which was the Mallorca Marathon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/international-sports-sponsorships-keep-tui-ahead-of-the-game-and-enhance-its-strength\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International sports sponsorships keep TUI ahead of the game\" \/>\n<meta property=\"og:description\" content=\"The need for brand of TUI to maintain and keep its strength connected it to sports sponsorships, the first of which was the Mallorca Marathon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/international-sports-sponsorships-keep-tui-ahead-of-the-game-and-enhance-its-strength\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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