{"id":376748,"date":"2025-02-25T09:24:23","date_gmt":"2025-02-25T07:24:23","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=376748"},"modified":"2025-02-25T17:24:32","modified_gmt":"2025-02-25T15:24:32","slug":"itb-berlin-convention-2025-inspiration-and-ideas-for-the-future-of-travel","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/itb-berlin-convention-2025-inspiration-and-ideas-for-the-future-of-travel\/","title":{"rendered":"ITB Berlin Convention 2025: Inspiration and ideas for the future of travel"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>The challenges and tasks facing a tourism industry in transition are the focus of the<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/money-tourism.gr\/?s=ITB+BERLIN\"> ITB Berlin Convention 2025,<\/a><\/span> which takes place from 4 to 6 March at the Berlin Exhibition Centre. Under the motto \u2018The Power of Transition lives here\u2019, trade visitors can look forward to an ambitious and comprehensive programme with high-profile presentations and discussions on the future of travel.<\/strong><\/p><div class=\"money-content_2\" id=\"money-2645671337\"><ul id=\"money-grid-35365\"><li><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p style=\"text-align: left;\">More than <strong>400 international experts and speakers<\/strong> will provide insights into current social and economic developments, analyse industry-relevant trends and present the latest results from business practice, research and science in <strong>200 sessions<\/strong> and <strong>17 theme tracks<\/strong>. The range of topics and issues to be discussed over the three days is extremely broad. The consequences of digital transformation and the impact of artificial intelligence (AI) will be discussed just as intensively as the challenges of climate change and the search for sustainable strategies. The consequences of a changing world of work, the emergence of new customer needs and the importance of growing niche markets and special offers will also be the subject of numerous forums and events. With the <strong>live streaming of all four stages<\/strong>, ITB Berlin is offering added value to the global community. As well as being available live, the sessions can also be viewed afterwards on the <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.youtube.com%2fuser%2fITBBerlin&amp;h=4BD2B2A9EB9BB58511B70D27907E165C9A1634AF&amp;i=nd14d\">ITB Berlin YouTube channel<\/a>.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-2849378737\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-475738347\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p style=\"text-align: left;\">On the Orange Stage in Hall 7.1, speakers will focus on the future of the industry and developments in marketing and sales. The <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fen.wtcf.org.cn%2f&amp;h=70B06BA8D6458EF88AAA377D74C830A61D76E457&amp;i=nd14f\">WTCF<\/a> (World Tourism Cities Federation) is Stage Sponsor of the Orange Stage. The <strong>Future Track<\/strong>, the <strong>Marketing &amp; Distribution Track<\/strong> and the <strong>Responsible Tourism Track<\/strong> will provide plenty of inspiration on topics such as sustainability and climate impact assessment. Attendees can look forward to a <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-convention%2fitb-convention-program%2fevent-overview.html%23eventdate--Pathways-%25E2%2580%2593-Creating-a-common-future%3f--ed_0110&amp;h=7D2497F201AE0B082027EC5AEA4390ADEC4A976D&amp;i=nd14g\">highly topical presentation on fundamental issues of climate protection and sustainability<\/a> on 4 March in the <strong>Future Track<\/strong> with the lecture by transformation expert <strong>Maja G\u00f6pel<\/strong> on the Orange Stage, Hall 7.1a. The renowned sustainability researcher will take a comprehensive look at current debates and ask how technology and innovation can help us to think outside the box. <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fabout.ads.microsoft.com%2fen&amp;h=D935D2F163CB3E84531E07503C110E46EF35D6B9&amp;i=nd14h\">Microsoft Advertising<\/a> is Track Sponsor of the Future Track, <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fai.google%2f&amp;h=F91151B70C7A2F537CF918B7931F854E29232566&amp;i=nd14i\">Google<\/a> is Track Sponsor of the Marketing &amp; Distribution Track, and <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.studiosus.com%2fnachhaltig-reisen&amp;h=C345676BA125766283688B3DF032DD39094F7D84&amp;i=nd14j\">Studiosus<\/a> is Session Sponsor of the Responsible Tourism Track.<\/p>\n<p style=\"text-align: left;\">On 4 March, <strong>Christoph Debus<\/strong> (CEO of the DERTOUR Group) will provide exciting insights into the transformation process of a leading German tour operator in the session titled <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-convention%2fitb-convention-program%2fevent-overview.html%23eventdate--Shaping-DERTOUR-Group%25E2%2580%2599s-Future%3a-Insights-from-Christoph-Debus--ed_0405&amp;h=FDA65B9A91CA544AC9CA4A7E77E367E5961D8512&amp;i=nd14k\">\u2018Shaping DERTOUR Group\u2019s Future: Insights from Christoph Debus\u2019<\/a> in the Tour Operator &amp; Travel Sales Track on the Blue Stage, Hall 7.1b. He will outline the company&#8217;s future strategic priorities and highlight the industry\u2019s future prospects. Changes in the German tour operator market will also be the subject of <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-convention%2fitb-convention-program%2fevent-overview.html%23eventdate--Restructuring-the-German-Tour-Operator-Market-Following-the-FTI-Insolvency%3a-Winners%2c-Changes-and-Future-Perspectives-%28Session-in-German%29--ed_0401&amp;h=E8B6C6AC6C8325DDF7BE2EF9F4AC04116299A7F6&amp;i=nd14l\">another event<\/a> on the Blue Stage. Moderated by <strong>Dr Markus Heller<\/strong> (Fried &amp; Partner), <strong>Roland Gassner<\/strong> (Travel Data + Analytics), <strong>\u00d6mer Karaca<\/strong> (Schmetterling International), <strong>Dr Ingo Burmester<\/strong> (DERTOUR Group), <strong>Song\u00fcl G\u00f6ktas-Rosati<\/strong> (Bentour Reisen) and <strong>Benjamin Jacobi<\/strong> (Director, TUI Germany) will discuss the development of the business following the bankruptcy of FTI.<\/p>\n<p style=\"text-align: left;\">In the <strong>Destination Track<\/strong> on the Blue Stage, Hall 7.1b, speakers will present innovative ideas and practices as well as insights that will shape the future of destinations. A <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fitb-berlin-for-visitors%2fitb-convention%2fitb-convention-program%2f%23eventdate--Destination-Development-through-Mega-Events%3a-Curse-or-Blessing%3f--ed_0703&amp;h=7E58733DB933231EBB9ECD5FF6F2DC1320B4AE9B&amp;i=nd14m\">session on 5 March<\/a> will look at the wider impact of mega-events on destinations. Drawing on examples from the <strong>UK, Turin, Oulu<\/strong> and <strong>Wacken<\/strong>, experts will discuss whether major events act as a driver for sustainable development \u2013 or exacerbate tensions between national, urban and rural interests. The afternoon of the Destination Track will be all about inclusion. The <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.bmz.de%2fen%2fissues%2ftourism&amp;h=BC342E2D670408456677AC433F970EAD708FACA8&amp;i=nd14n\">German Federal Ministry for Economic Cooperation and Development (BMZ)<\/a> is Partner of the Destination Track. The afternoon of the Destination Track will be all about inclusion. One highlight will be the event <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-convention%2fitb-convention-program%2fevent-overview.html%23eventdate--Tourism-Industry-Leaders-Endorse-the-Women%27s-Empowerment-Principles--ed_0705&amp;h=F4B105D0ECB197CF1218782A3C69F5DE06E65159&amp;i=nd14o\">\u2018Tourism Industry Leaders Endorse the Women&#8217;s Empowerment Principles\u2019<\/a> at 2 pm, where leading industry representatives, UN Women and members of the German government will shed light on the crucial role of women in the tourism industry. The subsequent discussions will show how destinations and companies can benefit from inclusive tourism for all.<\/p>\n<p style=\"text-align: left;\"><strong>eTravel Stage: From data management and IT expertise to social media marketing and platform strategies<\/strong><\/p>\n<p style=\"text-align: left;\">Forums such as the <strong>Hospitality Tech Track<\/strong>, the <strong>AI Track<\/strong>, the <strong>eTravel Track<\/strong> and the <strong>Destination Tech Track<\/strong> on the eTravel Stage in Hall 6.1 will focus on the impact of AI and digitalisation. From 4 to 6 March, everything will revolve around data management and IT skills, social media marketing and platform strategies. On 5 March, the panel discussion titled <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fitb-berlin-for-visitors%2fitb-convention%2fitb-convention-program%2f%23eventdate--Best-Practices%3a-How-AI-reshapes-Travel--ed_1602&amp;h=F3F04EB5F4E3D7903D243F3B97504C10551CFB2B&amp;i=nd14p\">\u2018Best Practice: How AI reshapes Travel\u2019<\/a> on the etravel stage promises top expertise from the perspective of international corporations. <strong>Olaf Backofen<\/strong> (Lufthansa), <strong>Michel Guimet<\/strong> (Microsoft) and <strong>Andr\u00e9 Exner<\/strong> (TUI Group) will discuss current findings that are likely to spark a lot of debate. <strong>Mary Li<\/strong>, founder of a start-up, will show how AI can support a human corporate structure. The entrepreneur will present a fascinating insight into her start-up in Singapore, where the new digital employees not only have human names but also parents.<\/p>\n<p style=\"text-align: left;\">Inspiration and ideas from an unusual perspective are also promised by two convention offerings that are approaching their audiences in a new way. The events of the new <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-convention%2fitb-convention-program%2fevent-overview.html%23category--Corporate-Culture-Clash-Track--corporate_culture_clash_track&amp;h=7EF165A402245BC90D004F1DD23E4D6A83C69354&amp;i=nd14r\">Corporate Culture Clash Track<\/a> on 6 March look at changes in the working world around the topics of new work and the shortage of skilled workers. In just ninety minutes, the <a href=\"https:\/\/messe-berlin.universal-messenger.cloud\/p\/t\/nl?t=ANONYMOUS.TIQSR.020F61B33744730D55C593F9E4AFFD8F&amp;d=https%3a%2f%2fwww.itb.com%2fen%2fevents%2fitb-transition-lab%2f&amp;h=2F58EA94D814217F96A2F1144452ADE02EB54720&amp;i=nd14s\">ITB Transition Lab<\/a> provides participants with twenty industry-relevant tips and recommendations for action that are of immediate practical value.<\/p>\n<p style=\"text-align: left;\"><strong>About ITB Berlin, the ITB Berlin Convention and ITB 360\u00b0<\/strong><\/p>\n<p style=\"text-align: left;\">ITB Berlin 2025 will take place from Tuesday, 4 to Thursday, 6 March as a B2B event. Since 1966, ITB Berlin has been the World\u2019s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under this year\u2019s heading \u2019The Power of Transition lives here.\u2019, leading speakers from business, science and politics will examine current and future challenges facing the industry on four stages and at a total of 17 theme tracks. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360\u00b0, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the form of specialist articles, podcasts and other innovative formats.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-365936\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2024\/11\/KSD-LANVIN.jpg\" alt=\"\" width=\"1654\" height=\"2283\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2024\/11\/KSD-LANVIN.jpg 1654w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2024\/11\/KSD-LANVIN-1113x1536.jpg 1113w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2024\/11\/KSD-LANVIN-1484x2048.jpg 1484w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2024\/11\/KSD-LANVIN-305x420.jpg 305w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-1150390231\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1730893542\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2238759971\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025, which takes place from 4 to 6 March at the Berlin Exhibition Centre. Under the motto \u2018The Power of Transition lives here\u2019, trade visitors can look forward to an ambitious and comprehensive programme with high-profile presentations [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":333644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14469],"tags":[20888,49044,282,283,292],"class_list":["post-376748","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tourism","tag-future","tag-ideas-en","tag-itb-berlin","tag-tourism","tag-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITB Berlin Convention 2025: Inspiration and ideas for the future<\/title>\n<meta name=\"description\" content=\"The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025, which takes place\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/itb-berlin-convention-2025-inspiration-and-ideas-for-the-future-of-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITB Berlin Convention 2025: Inspiration and ideas for the future\" \/>\n<meta property=\"og:description\" content=\"The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025, which takes place\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/itb-berlin-convention-2025-inspiration-and-ideas-for-the-future-of-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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