{"id":383781,"date":"2025-04-02T09:42:54","date_gmt":"2025-04-02T06:42:54","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=383781"},"modified":"2025-04-02T16:43:47","modified_gmt":"2025-04-02T13:43:47","slug":"ryanairs-new-prime-program-secures-subscribers-rather-than-loyalty-programme-supporters","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/ryanairs-new-prime-program-secures-subscribers-rather-than-loyalty-programme-supporters\/","title":{"rendered":"Ryanair&#8217;s new Prime program secures subscribers rather than loyalty programme supporters"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Ryanair\u2019s surprise launch of its \u201cPrime\u201d subscription last week isn\u2019t a traditional loyalty program\u2014it\u2019s a paid membership model. For \u20ac79 annually (or \u00a379 in the UK), travelers get reserved seats, travel insurance, and monthly fare discounts. The move signals a shift in the airline\u2019s approach, prioritizing upfront revenue and customer retention over traditional loyalty points. \u03a4he real significance lies in Ryanair\u2019s push to reshape how budget airlines interact with travelers.<\/strong><\/p><div class=\"money-content_2\" id=\"money-1884765227\"><ul id=\"money-grid-35365\"><li><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p style=\"font-weight: 400; text-align: left;\">Frequent travelers\u2014especially those flying at least once a month\u2014stand to gain the most. The combination of monthly promotions and free seat reservations makes the subscription particularly attractive for those with flexible schedules.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3398702978\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-3466023638\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p style=\"font-weight: 400; text-align: left;\">For occasional travelers, however, the value proposition is less certain. While Ryanair claims that flying three times a year justifies the membership cost, it ultimately depends on whether the promotional fares align with the traveler\u2019s plans.<\/p>\n<p style=\"text-align: left;\"><b>Mike Putman, CEO of Custom Travel Solutions (CTS) advises caution:\u00a0<i>\u201cSubscription models are great for customer retention, but travelers need to do their homework. Occasional flyers should check whether they\u2019d genuinely benefit from the savings before committing.\u201d<\/i><\/b><\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>The subscription model explained<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\"><em>\u201cRyanair\u2019s Prime membership is a strategic attempt to lock in customer loyalty while offering real, tangible benefits,\u201d\u00a0<\/em>explains\u00a0<strong>Mike Putman<\/strong>.\u00a0<em>\u201cWith perks like free seat reservations, travel insurance, and exclusive fare promotions, they\u2019re betting that even travelers who fly just three times a year will see value in the plan.\u201d<\/em><\/p>\n<p style=\"font-weight: 400; text-align: left;\">Historically, Ryanair has operated with a no-frills, pay-for-what-you-use model, avoiding complex loyalty schemes. However, as competition in the European low-cost carrier market intensifies, a subscription-based model allows Ryanair to drive customer commitment while securing a steady cash flow.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>A strategic business move<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">The limited initial rollout\u2014only 250,000 memberships available\u2014creates an element of exclusivity, encouraging early adoption. By locking travelers into the Ryanair ecosystem, the airline ensures that members will likely prioritize its flights when booking future travel.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>Mike Putman<\/strong>, sees this as part of a broader industry trend:\u00a0<em>\u201cRyanair\u2019s \u2018Prime\u2019 membership reflects a growing shift toward value-driven offerings. It\u2019s not about points\u2014it\u2019s about tangible savings and convenience. Airlines are realizing that travelers prefer straightforward benefits over complex loyalty schemes.\u201d<\/em><\/p>\n<p style=\"font-weight: 400; text-align: left;\">Moreover, Ryanair\u2019s subscription pricing is more aggressive than Wizz Air\u2019s competing program, giving it a clear competitive edge.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>A trend with lasting implications<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">The rise of subscription-based models in aviation follows trends in other industries, from streaming services to e-commerce. More airlines may adopt similar approaches to generate predictable revenue and strengthen customer relationships.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">However, this shift is not without controversy. Environmental advocates argue that incentivizing more frequent travel could conflict with sustainability goals. While Ryanair\u2019s model focuses on cost savings, it doesn\u2019t directly address its impact on carbon emissions.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>Mike<\/strong>\u00a0concludes:\u00a0<em>\u201cSubscription-based travel is an innovative approach, but the industry must balance cost-saving initiatives with sustainable practices. Ryanair\u2019s move could set a precedent, and it will be interesting to see how other airlines respond.\u201d<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-375212\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg\" alt=\"\" width=\"1854\" height=\"2560\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg 1854w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1483x2048.jpg 1483w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-305x420.jpg 305w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/em><\/p>\n<div class=\"money-after-article-content\" id=\"money-1869986122\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-224895719\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1064110106\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Ryanair\u2019s surprise launch of its \u201cPrime\u201d subscription last week isn\u2019t a traditional loyalty program\u2014it\u2019s a paid membership model. For \u20ac79 annually (or \u00a379 in the UK), travelers get reserved seats, travel insurance, and monthly fare discounts. The move signals a shift in the airline\u2019s approach, prioritizing upfront revenue and customer retention over traditional loyalty points. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":383798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[45271,49414,14486,49415],"class_list":["post-383781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-flights","tag-loyalty","tag-prime-program","tag-ryanair-en-2","tag-subscribers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ryanair&#039;s new Prime program secures subscribers rather than<\/title>\n<meta name=\"description\" content=\"Ryanair\u2019s surprise launch of its \u201cPrime\u201d subscription last week isn\u2019t a traditional loyalty program\u2014it\u2019s a paid membership model\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/ryanairs-new-prime-program-secures-subscribers-rather-than-loyalty-programme-supporters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ryanair&#039;s new Prime program secures subscribers rather than\" \/>\n<meta property=\"og:description\" content=\"Ryanair\u2019s surprise launch of its \u201cPrime\u201d subscription last week isn\u2019t a traditional loyalty program\u2014it\u2019s a paid membership model\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/ryanairs-new-prime-program-secures-subscribers-rather-than-loyalty-programme-supporters\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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