{"id":404361,"date":"2025-07-04T08:54:22","date_gmt":"2025-07-04T05:54:22","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=404361"},"modified":"2025-07-04T15:10:59","modified_gmt":"2025-07-04T12:10:59","slug":"report-the-four-emerging-types-of-visitors-and-what-they-expect-from-their-trip-to-the-gulf-region","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/report-the-four-emerging-types-of-visitors-and-what-they-expect-from-their-trip-to-the-gulf-region\/","title":{"rendered":"REPORT: The four emerging types of visitors and what they expect from their trip to the Gulf region"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>New research by PwC Middle East, in collaboration with Mabrian Technologies, reveals that visitor preferences across the Gulf region are undergoing a fundamental shift. Arts and culture now rank as the top visitor motivators across Qatar (28.5%), the United Arab Emirates (26.6%) and Saudi Arabia (24.5%), surpassing more conventional attractions. <span lang=\"ES\">These\u00a0behavioural\u00a0shifts reveal\u00a0four emerging visitor archetypes: the culture seeker, the regional family explorer, the wellness-minded\u00a0weekender,\u00a0and the blended-purpose voyager.<\/span><\/strong><\/p><div class=\"money-content_2\" id=\"money-2903044350\"><ul id=\"money-grid-35365\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1898109622\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p style=\"text-align: left;\">In response to these findings, PwC\u00a0Middle\u00a0East\u00a0developed a strategic framework detailed in their latest report, Stay Play Shop: Shaping Integrated Destinations for Connected Visitor\u00a0Experiences.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-2215195139\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-1860440618\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p style=\"text-align: left;\">The report presents a clear approach for\u00a0destination\u00a0development companies, tourism authorities, destination managers and operators across the Gulf Cooperation Council to accelerate\u00a0the evolution of destination strategies. It advocates a shift away from static, asset-led development towards dynamic, visitor-centric ecosystems that drive longer stays, deeper engagement and increased economic impact.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><strong>Nicolas Mayer, Destinations Consulting Lead Partner at PwC Middle East,<\/strong>\u00a0said, \u201cThis thought leadership aims to reframe how we think about destination value by integrating visitor\u00a0behaviour\u00a0with the realities of destination planning and placemaking. Stay Play Shop is more than a slogan. It\u00a0is a robust framework backed by visitor insights and evolving needs offering development companies a strategic framework to drive visitation spending and loyalty.\u201d<\/p>\n<p style=\"font-weight: 400; text-align: left;\">Building on this idea of redefining destination value,\u00a0<strong>Philippe Najjar, Destinations Consulting Partner at PwC Middle East,<\/strong>\u00a0added,\u00a0\u201cBy embracing the Stay Play Shop model leaders can shape not just where people go but how deeply they connect and experience places. This goes beyond destination development to crafting generational legacies that fuel cultural pride visitor loyalty and sustained economic return.\u201d<\/p>\n<p style=\"font-weight: 400; text-align: left;\">Emphasising\u00a0a crucial prerequisite for success,\u00a0<strong>Sonia Huerta, Vice President Advisory at Mabrian Technologies<\/strong>, highlighted, \u201cPublic-private partnerships among\u00a0Destination Management Office,\u00a0hoteliers,\u00a0Destination Management Companies,\u00a0retailers and operators\u00a0will be a key enabler of the Stay Play Shop model. Equally important is the ability to gauge sentiment and satisfaction across this journey to measure success. This region stands to gain exponentially from enhancements in these metrics making the value delivered even more impactful.\u201d<\/p>\n<p style=\"font-weight: 400; text-align: left;\">The report provides a practical framework for development companies, tourism entities, destination managers, operators and other stakeholders to shape connected, experience-led destinations. By moving beyond traditional planning approaches\u00a0(i.e.\u00a0anchor assets, zoning and standalone amenities)\u00a0and promoting the integration of accommodation, events, retail and entertainment into a cohesive visitor journey. Ultimately, this framework aims to support the development of destinations where visitors enjoy a fluid and enriching experience throughout their entire journey.<\/p>\n<p style=\"font-weight: 400;\"><strong>About PwC<\/strong><\/p>\n<p style=\"font-weight: 400;\">At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We\u2019re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum.<\/p>\n<p style=\"font-weight: 400;\">\u00a0<strong>About Mabrian<\/strong><\/p>\n<p style=\"font-weight: 400;\">Mabrian Technologies, established in 2013 and specialized in the provision of travel intelligence services at a worldwide level, merged into Almaviva Group in 2023 as a subsidiary of The Data Appeal Company, which is part of\u00a0Almawave\u00a0tech ecosystem and leader on the market of technological solutions location intelligence.<\/p>\n<p style=\"font-weight: 400;\">The Company combines technological development based on the analysis of Big Data and Artificial Intelligence techniques with a deep knowledge of the tourism sector by its pool of analysts. With its technology Mabrian offers services to tourist destinations at any level (Country, Region, city), as well as to companies in the hotelier and transportation sectors, or consultancy related to tourism (marketing, promotion, strategy, investments, etc.), to support sector players in the decision-making process based on updated data and a constantly evolving context.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-375212\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg\" alt=\"\" width=\"1854\" height=\"2560\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg 1854w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1483x2048.jpg 1483w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-305x420.jpg 305w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-3727124069\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-3381117008\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-70244455\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>New research by PwC Middle East, in collaboration with Mabrian Technologies, reveals that visitor preferences across the Gulf region are undergoing a fundamental shift. Arts and culture now rank as the top visitor motivators across Qatar (28.5%), the United Arab Emirates (26.6%) and Saudi Arabia (24.5%), surpassing more conventional attractions. These\u00a0behavioural\u00a0shifts reveal\u00a0four emerging visitor archetypes: [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":404470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,14469,47],"tags":[455,51647,33575,38021],"class_list":["post-404361","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reports","category-tourism","category-travel","tag-destinations","tag-gulf-region","tag-middle-east","tag-pwc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REPORT: The four emerging types of visitors and what they expect from their trip to the Gulf region<\/title>\n<meta name=\"description\" content=\"New research by PwC Middle East, in collaboration with Mabrian Technologies, reveals that visitor preferences across the Gulf region\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/report-the-four-emerging-types-of-visitors-and-what-they-expect-from-their-trip-to-the-gulf-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REPORT: The four emerging types of visitors and what they expect from their trip to the Gulf region\" \/>\n<meta property=\"og:description\" content=\"New research by PwC Middle East, in collaboration with Mabrian Technologies, reveals that visitor preferences across the Gulf region\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/report-the-four-emerging-types-of-visitors-and-what-they-expect-from-their-trip-to-the-gulf-region\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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