{"id":416059,"date":"2025-08-28T11:59:22","date_gmt":"2025-08-28T08:59:22","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=416059"},"modified":"2025-08-28T19:03:06","modified_gmt":"2025-08-28T16:03:06","slug":"hotels-serious-risks-from-using-chatgpt-what-experts-recommend","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/hotels-serious-risks-from-using-chatgpt-what-experts-recommend\/","title":{"rendered":"Hotels: Serious risks from using ChatGPT | What experts recommend"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>The use of artificial intelligence tools, such as<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/chatgpt.com\/\"> ChatGPT,<\/a><\/span> is gaining ground in the hotel industry, creating new opportunities for automation and personalization of the hospitality experience.<\/strong><\/p><div class=\"money-content_2\" id=\"money-2686085625\"><ul id=\"money-grid-35365\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-842345233\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p style=\"text-align: left;\">However, the uncontrolled use of such public applications poses significant risks to the protection of customers&#8217; personal data.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3056217188\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-3758168791\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p style=\"text-align: left;\">According to Dutch technology company Ireckonu, which specializes in data management systems for hotels, using ChatGPT to process customer data can expose sensitive information, such as names, preferences, or booking history. This may lead to serious breaches of personal data protection regulations, such as GDPR, and high fines.<\/p>\n<p style=\"text-align: left;\">Ireckonu CEO Jan Jaap van Roon emphasizes that hotels should prefer private or internal AI systems, trained exclusively with data within the organization, to ensure both personalization and compliance with the legal framework.<\/p>\n<p style=\"text-align: left;\"><strong>Proposed solutions<\/strong><\/p>\n<p style=\"text-align: left;\">Ireckonu proposes a series of steps for safe and responsible use of artificial intelligence in the hotel industry:<\/p>\n<ul style=\"text-align: left;\">\n<li>Investment in secure technological infrastructure<\/li>\n<li>Staff training on the limitations and capabilities of AI<\/li>\n<li>Establishing clear internal policies for data processing<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Utilization of corporate tools, such as Microsoft Copilot, that can be safely integrated into closed networks<\/p>\n<p style=\"text-align: left;\"><strong>The need for collective action<\/strong><\/p>\n<p style=\"text-align: left;\">van Roon also points out that industrial cooperation between hotel chains, technology providers, and regulatory authorities is needed to create global standards and share best practices. &#8220;We shouldn&#8217;t wait for a scandal to break out before we act,&#8221; he stresses.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-375212\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg\" alt=\"\" width=\"1854\" height=\"2560\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg 1854w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1483x2048.jpg 1483w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-305x420.jpg 305w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-3511821157\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1047475751\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1396355337\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>The use of artificial intelligence tools, such as ChatGPT, is gaining ground in the hotel industry, creating new opportunities for automation and personalization of the hospitality experience. However, the uncontrolled use of such public applications poses significant risks to the protection of customers&#8217; personal data. According to Dutch technology company Ireckonu, which specializes in data [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":383324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,42],"tags":[43720,224,47525],"class_list":["post-416059","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-hotels","tag-chatgpt-en","tag-hotels","tag-risks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotels: Serious risks from using ChatGPT | What experts recommend<\/title>\n<meta name=\"description\" content=\"The use of artificial intelligence tools, such as ChatGPT, is gaining ground in the hotel industry, creating new opportunities for automation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/hotels-serious-risks-from-using-chatgpt-what-experts-recommend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotels: Serious risks from using ChatGPT | What experts recommend\" \/>\n<meta property=\"og:description\" content=\"The use of artificial intelligence tools, such as ChatGPT, is gaining ground in the hotel industry, creating new opportunities for automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/hotels-serious-risks-from-using-chatgpt-what-experts-recommend\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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