{"id":433558,"date":"2025-11-05T11:11:58","date_gmt":"2025-11-05T09:11:58","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=433558"},"modified":"2025-11-05T11:11:39","modified_gmt":"2025-11-05T09:11:39","slug":"breaking-news-wtm-2025-the-british-market-slightly-down-due-to-taxation-greece-at-the-top-of-the-preferences-decline-for-turkey-and-egypt-the-percentages-of-tour-operators","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/breaking-news-wtm-2025-the-british-market-slightly-down-due-to-taxation-greece-at-the-top-of-the-preferences-decline-for-turkey-and-egypt-the-percentages-of-tour-operators\/","title":{"rendered":"BREAKING NEWS &#8211; WTM 2025: The British market slightly down due to taxation | Greece at the top of the preferences, decline for Turkey and Egypt | The percentages of tour operators"},"content":{"rendered":"<p style=\"text-align: left;\">&#8211;<strong>The World Travel Market opens today in London<\/strong><br \/>\n<strong>The World Travel Market \u2014 the second largest tourism exhibition in the world \u2014 opens its doors today in London, once again attracting the interest of the international tourism community. The English market is one of the most strategic pillars for Greek tourism, as well as for the entire European tourism industry, as it traditionally ranks among the top two inbound tourism markets to Greece, alternating with Germany.<\/strong><\/p><div class=\"money-content_2\" id=\"money-4215882741\"><ul id=\"money-grid-35365\"><li><a data-no-instant=\"1\" href=\"https:\/\/athenscapitalsuites-mgallery.com\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"clia 2021-11-08 141122\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/Money-Tourism-336x280-Athens-Capital-Suites-Advertorial.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-915088096\"><a data-no-instant=\"1\" href=\"https:\/\/pbrands.gr\/en\/static\/cocktail_machine\" rel=\"noopener\" class=\"adv-link\" aria-label=\"Coctel_Banner_336x280px_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/04\/Coctel_Banner_336x280px_EN.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1791.jpg\" \/><\/p>\n<p>In recent years, the United Kingdom and Germany have consistently vied for the top spot in both arrivals and earnings, confirming their importance to Greek tourism.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-3542499365\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-3136785888\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p><strong>Dynamic presence of MONEY&amp; TOURISM in London<\/strong><\/p>\n<p>MONEY &amp; TOURISM is already in London, actively participating in WTM with the English-language edition of the magazine \u2014 the largest ever published \u2014 and with full journalistic coverage from the exhibition area.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/wtim-london-2.jpg\" \/><\/p>\n<p>The Greek pavilion presents an excellent image, highlighting the professionalism and overall upgrading of Greek tourism, and will officially open in a short time to welcome friends and partners of Greece from all over the world.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1787.jpg\" \/><\/p>\n<p><strong>A slight decline in the British market<\/strong><\/p>\n<p>The latest information exclusively brought to you by MONEY &amp; TOURISM from the English market shows that overall tourist demand in Britain is slightly lower than last year&#8217;s levels.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1790-scaled.jpg\" \/><\/p>\n<p>The primary reason appears to be the delay in passing the budget and the new tax bill in the United Kingdom, which raises concerns about a possible increase in taxation for British citizens. However, the intention of the British to travel remains unchanged, despite the climate of economic uncertainty, as shown by all the surveys.<\/p>\n<p>Economic uncertainty has led to consumers not making early bookings at the same level as last year.<br \/>\nAt this time, pre-bookings are slightly below the corresponding period in 2025, across the market, but without creating concern among major travel agencies, which expect a recovery in the near future.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1756.jpg\" \/><\/p>\n<p>It is worth noting that the delay in bookings mainly concerns simple, low-budget rooms, as the middle and upper category of accommodation shows a significantly better picture.<br \/>\nAdditionally, only through offers and discounts is there an increase in interest, which reflects the greater sensitivity of British travelers to the final price.<\/p>\n<p>Additionally, the September advertising campaigns conducted by major tour operators did not yield the expected results in terms of pre-bookings, which reinforced the cautious attitude of agents in anticipation of the new season.<\/p>\n<p><strong>Greece, Turkey, and Egypt at the center of attention<\/strong><\/p>\n<p>Greece remains consistently at the top of British travelers&#8217; preferences, along with Turkey and Egypt.<br \/>\nHowever, the last two destinations seem to be facing problems and decreases in demand due to geopolitical and economic factors, which favors the maintenance of Greece at high levels of preference and reliability.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1764.jpg\" \/><\/p>\n<p><strong>Performances of Tour Operators<\/strong><\/p>\n<p>On the side of tour operators, the picture varies depending on the model and strategy of each company:<\/p>\n<ul>\n<li>TUI continues its upward trend, with positive messages for Greek packages in 2026.<\/li>\n<li>Jet2 is operating steadily, maintaining the volume of bookings and flights that have established it over the past few years as the primary carrier of British tourists to Greece.<\/li>\n<li>British Airways Holidays shows a slight decline compared to 2025, reflecting the overall conservative market stance.<\/li>\n<li>As a relatively newer player in the organized package market, easyJet Holidays is recording a measured but steady increase, gradually strengthening its position.<\/li>\n<li>Online tour operators, such as Love Holidays and On the Beach, show a particularly good image for Greece, with strong online demand and positive prospects for the summer of 2025.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1761.jpg\" \/><\/p>\n<p><strong>Prospects and forecasts<\/strong><\/p>\n<p>Despite a slight slowdown in early bookings, the atmosphere at WTM is optimistic for Greece. Industry professionals believe that the stability, security, and quality upgrading of Greek destinations will continue to be strong advantages against the main competitors.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1789-scaled.jpg\" \/><\/p>\n<p>The Greek presence at the exhibition is numerous and dynamic, proving once again that Greek tourism knows how to be a leading player on the international stage, even during periods of moderate demand.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/11\/WTM-2025-MONEY-TOURISM-PHOTO-IMG_1792.jpg\" \/><\/p>\n<p>MONEY &amp; TOURISM will bring you the pulse of the exhibition, statements from the heads of major tour operators, and all developments from the British market, directly from London.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-375212\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg\" alt=\"\" width=\"1854\" height=\"2560\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2.jpg 1854w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1112x1536.jpg 1112w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-1483x2048.jpg 1483w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/02\/KSD-ADV-OSCAR-DE-LA-RENTA-3-scaled-2-305x420.jpg 305w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-552786211\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-280774690\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-4266518503\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8211;The World Travel Market opens today in London The World Travel Market \u2014 the second largest tourism exhibition in the world \u2014 opens its doors today in London, once again attracting the interest of the international tourism community. The English market is one of the most strategic pillars for Greek tourism, as well as for [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":433394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14469],"tags":[46590,519,1299,20703,2268,41372],"class_list":["post-433558","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tourism","tag-exhibition","tag-london","tag-market","tag-taxation","tag-tour-operator","tag-wtm-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BREAKING NEWS - WTM 2025: The British market slightly down due to taxation<\/title>\n<meta name=\"description\" content=\"The World Travel Market opens today in LondonThe World Travel Market \u2014 the second largest tourism exhibition\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/breaking-news-wtm-2025-the-british-market-slightly-down-due-to-taxation-greece-at-the-top-of-the-preferences-decline-for-turkey-and-egypt-the-percentages-of-tour-operators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BREAKING NEWS - WTM 2025: The British market slightly down due to taxation\" \/>\n<meta property=\"og:description\" content=\"The World Travel Market opens today in LondonThe World Travel Market \u2014 the second largest tourism exhibition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/breaking-news-wtm-2025-the-british-market-slightly-down-due-to-taxation-greece-at-the-top-of-the-preferences-decline-for-turkey-and-egypt-the-percentages-of-tour-operators\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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