{"id":497087,"date":"2026-05-19T10:10:40","date_gmt":"2026-05-19T07:10:40","guid":{"rendered":"https:\/\/money-tourism.gr\/?p=497087"},"modified":"2026-05-19T16:09:47","modified_gmt":"2026-05-19T13:09:47","slug":"new-abta-advertising-campaign-in-the-uk-for-last-minute-bookings-the-time-is-now-urges-british-travelers","status":"publish","type":"post","link":"https:\/\/money-tourism.gr\/en\/new-abta-advertising-campaign-in-the-uk-for-last-minute-bookings-the-time-is-now-urges-british-travelers\/","title":{"rendered":"New ABTA advertising campaign in the UK for last-minute bookings | \u201cThe Time is Now\u201d urges British travelers"},"content":{"rendered":"<p><strong>A new campaign aimed at helping its members secure last-minute bookings and boosting confidence among British travelers has been launched by the Association of British Travel Agents (<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.abta.com\/\">ABTA<\/a><\/span>), at a time when the crisis in the Middle East and cost-of-living challenges are slowing travel bookings.<\/strong><\/p><div class=\"money-content_2\" id=\"money-3769561474\"><ul id=\"money-grid-35365\"><li><a data-no-instant=\"1\" href=\"https:\/\/eshop.ksdamenities.gr\/\" rel=\"noopener\" class=\"adv-link\" aria-label=\"banner_FERRAGAMO_336x280-01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2021\/12\/banner_FERRAGAMO_336x280-01.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"opacity: 1 !important;\" \/><\/a><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2391148981\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-35365{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-35365>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-35365>li.last{margin-right:0;}#money-grid-35365>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-35365>li{width:100%;}}<\/style><\/div>\n<p>The new phase of the \u201cTravel with confidence\u201d campaign, titled \u201cThe Time is Now,\u201d will run until June and aims to encourage last-minute bookings for summer holidays, as well as highlight the benefits of booking through an ABTA member, such as good value for money, ease of booking, and professional support in case something goes wrong.<\/p><div class=\"money-content\" style=\"float: left;\" id=\"money-2672387857\"><div style=\"margin-left: -15px;float: left;clear: both;\" class=\"keno2\" id=\"money-2240012478\"><a data-no-instant=\"1\" href=\"https:\/\/youtu.be\/gW9fha7nygg?si=T5QNj6JmBtQagVnQ\" rel=\"noopener\" class=\"adv-link\"><div class=\"ad-desktop\">\r\n\t<ins class='dcmads' style='display:inline-block;width:970px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445601741'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><div class=\"ad-mobile\">\r\n\t<ins class='dcmads' style='display:inline-block;width:300px;height:250px'\r\n    data-dcm-placement='N7033.2404308MONEY-TOURISM\/B34828307.445732604'\r\n    data-dcm-rendering-mode='iframe'\r\n    data-dcm-https-only\r\n    data-dcm-api-frameworks='[APIFRAMEWORKS]'\r\n    data-dcm-omid-partner='[OMIDPARTNER]'\r\n    data-dcm-gdpr-applies='gdpr=${GDPR}'\r\n    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'\r\n    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'\r\n    data-dcm-ltd='false'\r\n    data-dcm-resettable-device-id=''\r\n    data-dcm-app-id=''>\r\n  <script src='https:\/\/www.googletagservices.com\/dcm\/dcmads.js'><\/script>\r\n<\/ins>\r\n<\/div><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div>\n<p>It focuses on equipping ABTA members with the tools to capitalize on last-minute demand and encouraging those who may still be undecided to take the final step and book with confidence.<\/p>\n<p>As part of its new advertising initiative, ABTA will run campaigns across social media and radio, as well as collaborations with travel influencers such as Jayney Travels and Jessica Viana, promoting travel tips and ideas to inspire British travelers to book their summer holidays.<\/p>\n<p>Laura Stephen, Head of Marketing and Brand at ABTA, said: \u201cThe summer holiday period is vital for our members, and we want to do everything we can to support them, especially given the uncertainty the sector is currently facing.\u201d She added that consumer trust in ABTA members continues to grow.<\/p>\n<p>Earlier this year, according to a survey, 89% of British consumers said they are more likely to book holidays with an ABTA member, and more than half said they would be willing to pay more for that added reassurance.<\/p>\n<p>\u201cThis represents a real opportunity for our members. At a time when consumers are seeking reassurance, the value of booking through a trusted travel professional has never been clearer,\u201d Ms. Stephen said.<\/p>\n<p>According to her, the \u201cTravel with confidence\u201d campaign is built on this trust. \u201cThis phase aims to highlight that the security, expertise, and support that come with booking through an ABTA member travel company are exactly what many people are looking for,\u201d she concluded.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-446801\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/12\/Ferragamo-02-LOW.jpg\" alt=\"\" width=\"1654\" height=\"2283\" srcset=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/12\/Ferragamo-02-LOW.jpg 1654w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/12\/Ferragamo-02-LOW-1113x1536.jpg 1113w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/12\/Ferragamo-02-LOW-1484x2048.jpg 1484w, https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/12\/Ferragamo-02-LOW-305x420.jpg 305w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/p>\n<div class=\"money-after-article-content\" id=\"money-367673755\"><ul id=\"money-grid-34887\"><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-2181154092\"><a data-no-instant=\"1\" href=\"https:\/\/emea01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mexil.gr%2F&#038;data=05%7C02%7C%7C66d206b952794129f12c08de6a272af3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639064913611208166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=oKLQ1xS%2Fhu9cnq9EqSAl8zN7ks2xH8EpgFSlt8s0JB8%3D&#038;reserved=0\" rel=\"noopener\" class=\"adv-link\" aria-label=\"MONEYTOURISM-02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/05\/MONEYTOURISM-02-1.gif\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><li class=\"last\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"money-1756937733\"><a data-no-instant=\"1\" href=\"https:\/\/www.365jobs.gr\/global-mobility?localization=en&#038;utm_source=MoneyTourismEN&#038;utm_medium=Banner&#038;utm_campaign=GlobalMobility\" rel=\"noopener\" class=\"adv-link\" aria-label=\"336x280_EN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/money-tourism.gr\/wp-content\/uploads\/2025\/06\/336x280_EN.jpg\" alt=\"\"  width=\"336\" height=\"280\"  style=\"display: inline-block;opacity: 1 !important;\" \/><\/a><\/div><\/li><\/ul><style>#money-grid-34887{list-style:none;margin:0;padding:0;overflow:hidden;}#money-grid-34887>li{float:left;width:49%;min-width:250px;list-style:none;margin:0 1% 1% 0;;padding:0;overflow:hidden;}#money-grid-34887>li.last{margin-right:0;}#money-grid-34887>li.last+li{clear:both;}@media only screen and (max-width:768px) {#money-grid-34887>li{width:100%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A new campaign aimed at helping its members secure last-minute bookings and boosting confidence among British travelers has been launched by the Association of British Travel Agents (ABTA), at a time when the crisis in the Middle East and cost-of-living challenges are slowing travel bookings. The new phase of the \u201cTravel with confidence\u201d campaign, titled [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":473905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14469],"tags":[896,1279,47113,453,59561],"class_list":["post-497087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tourism","tag-bookings","tag-campaign","tag-last-minute-2","tag-uk","tag-avta-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New ABTA advertising campaign in the UK for last-minute bookings<\/title>\n<meta name=\"description\" content=\"Analysis and reporting for ABTA &#039;s campaign in the UK about last-minute bookings with the title &quot;The time is now&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/money-tourism.gr\/en\/new-abta-advertising-campaign-in-the-uk-for-last-minute-bookings-the-time-is-now-urges-british-travelers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New ABTA advertising campaign in the UK for last-minute bookings\" \/>\n<meta property=\"og:description\" content=\"Analysis and reporting for ABTA &#039;s campaign in the UK about last-minute bookings with the title &quot;The time is now&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/money-tourism.gr\/en\/new-abta-advertising-campaign-in-the-uk-for-last-minute-bookings-the-time-is-now-urges-british-travelers\/\" \/>\n<meta property=\"og:site_name\" content=\"\u03a7\u03a1\u0397\u039c\u0391 &amp; 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