Δεν “πρωταγωνίστησαν” η Αθήνα και η Ελλάδα στα στοιχεία του Σεπτεμβρίου, όσον αφορά στους ευρωπαϊκούς ξενοδοχειακούς δείκτες της STR, όπως είχε γίνει το προηγούμενο διάστημα. Ωστόσο και ο Σεπτέμβρης ήταν ένας καλός μήνας για την ευρωπαϊκή ξενοδοχειακή βιομηχανία, με μικρές αυξομειώσεις σε πληρότητες, τιμές και έσοδα ανά διαθέσιμο δωμάτιο. Βίλνιους, Βαρκελώνη και Άμστερνταμ “έσπασαν”” τα κοντέρ.
Ακολουθεί το report του STR.
The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for September 2013, according to data compiled by STR Global.
Year-over-year August 2013 figures for Europe (U.S. dollars, Euros and British pounds):
|
Europe
|
% change
|
|
|
Occupancy
|
77.1%
|
+1.0%
|
|
ADR (U.S. dollars)
|
$150.70
|
+5.9%
|
|
ADR (Euros)
|
€111.48
|
+0.7%
|
|
ADR (British pounds)
|
£93.39
|
+6.1%
|
|
RevPAR (U.S. dollars)
|
$116.16
|
+7.0%
|
|
RevPAR (Euros)
|
€85.92
|
+1.7%
|
|
RevPAR (British pounds)
|
£71.98
|
+7.1%
|
Source: STR Global
Year-to-date September 2013, the region reported a 2.2-percent increase in occupancy to 68.2 percent, a 1.5-percent decrease in average daily rate to EUR103.15, and a 0.6-percent increase in revenue per available room to EUR70.37.
Highlights from key market performers for September 2013 include (year-over-year comparisons, all currency in Euros):
· Vilnius, Lithuania, rose 16.7 percent to 79.1 percent in occupancy, reporting the largest increase in that metric. Athens, Greece, followed with a 15.9-percent increase to 75.2 percent.
· Tel Aviv, Israel, fell 11.5 percent to 54.5 percent in occupancy, posting the largest decrease in that metric.
· Three markets achieved ADR growth of more than 20 percent: Vilnius (+31.0 percent to EUR64.96); Barcelona, Spain (+22.9 percent to EUR146.12); and Amsterdam, Netherlands (+20.3 percent to EUR180.34).
· Vienna, Austria (-16.9 percent to EUR107.04), and Geneva, Switzerland (-14.2 percent to EUR227.05), reported the largest ADR decreases for the month.
· Three markets reported RevPAR increases of more than 25 percent: Vilnius (+52.8 percent to EUR51.36); Barcelona (+27.7 percent to EUR123.27); and Amsterdam (+25.1 percent to EUR158.32).
· Vienna fell 23.9 percent to EUR85.12 in RevPAR, posting the largest decrease in that metric.
Performances of key countries in September 2013* (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
78.2%
|
-0.7%
|
EUR107.01
|
-2.2%
|
EUR83.68
|
-2.8%
|
|
Italy
|
74.6%
|
+2.4%
|
EUR141.64
|
+0.5%
|
EUR105.62
|
+2.9%
|
|
Russia
|
71.6%
|
+1.8%
|
RUB6,038.07
|
+15.2%
|
RUB4,321.79
|
+17.3%
|
|
Spain
|
75.9%
|
+2.0%
|
EUR90.84
|
+7.5%
|
EUR68.98
|
+9.6%
|
|
United Kingdom
|
82.1%
|
+1.9%
|
GBP86.83
|
+5.2%
|
GBP71.29
|
+7.2%
|
*percentages are increases/decreases for September 2013 versus September 2012
