The TUI Field to Fork programme in Crete took place in the presence of Frank-Walter Steinmeier, President of the Federal Republic of Germany, and First Lady Elke Büdenbender.
The TUI Care Foundation’s pioneering project supports over 500 farmers on Crete and Rhodes, promoting sustainable and regenerative agricultural practices and connecting local food producers with the tourism sector.
The project follows an holistic approach of regenerative agriculture, selling products locally and directly involving the tourism sector – an initiative that shows how tourism can be a force for good and adds value.
Thomas Ellerbeck, Chairman of the TUI Care Foundation refered: “The recognition for our work, which we have started in 2016, shows the need to connect sustainable agriculture with the tourism sector on Crete – the base for this was laid with the former Tourism Minister of Greece, Elena Kountoura. This project is the blueprint for our global Field to Fork programme across ten countries and it reflects our dedication to a sustainable, resilient future that honours the heritage of these islands and leads to added economic value in the destination.
I would like to explicitly thank all TUI colleagues and partners of the project for their support. We accept this recognition on behalf of our project partners and the TUI colleagues, who we can count on support for our work every single day.”
During their visit, President Steinmeier and Ms Büdenbender experienced firsthand the regenerative farming techniques and met with local farmers and producers. An olive tree was dedicated to them as a symbol of our shared commitment to sustainability.
TUI Field to Fork Greece is a collaboration of the TUI Care Foundation in partnership with SFDO and Futouris.
