Top OTAs invest record amounts in advertising | What Expedia, Booking, Airbnb and Trip.com have spent
A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]
Continue Reading