- Record results in the 2024/25 season
- 6% growth expected in the new fiscal year
- Very early start of bookings – bookings for winter and summer 2026 already in the plan
- Significant expansion of the allsun Hotels & Resorts chain – five new hotels by summer 2026
The alltours team announced impressive estimates, results, and prospects during a press conference at the ITB, which opened its doors. Specifically, the alltours group is very positive about its current business course, as after two record years, for the new year it is expected to increase turnover by 6%. Bookings for the winter and summer of 2026 started earlier than usual and are on track.
Record results in the 2024/25 season
The alltours group also reported record results in revenue, overnight stays, and profits in the past 2024/25 fiscal year. The unconsolidated turnover of the group increased by 18% to 2.735 billion euros. Net operating profit amounted to 115.6 million euros – an increase of 16% compared to the previous year. The positive result was contributed to by both tour operators alltours and byebye, as well as the privately-owned hotel chain allsun Hotels & Resorts, which will open five more hotels by the summer of 2026.
Positive booking trend in the new year
The current usage shows a dynamic booking trend. Greece remains the top summer destination in 2026, with very strong demand already above last year’s levels. This is also significantly contributed to by the new allsun Hotels in Greece. The largest market for the group remains Mallorca, followed by Turkey, and third in size, but first in growth rate is Greece.
The most popular Greek islands are: Crete, Rhodes, Kos, and Corfu.
Other popular products:
- Majorca and Turkish Riviera
- Egypt, with steady, multi-year growth
- Thailand, Maldives, Dominican Republic, Mexico
For Bulgaria, a decrease is noted due to restrictions on air capacities after the cancellation of 36 weekly flights by Electra Airways from summer 2026.
A road trip increase from Germany to Poland, Austria, France, Italy, and within Germany is also noted.
Early booking cycle & strong February increase
Bookings for the summer of 2026 started earlier than any other year and were already very strong by September 2025. After a quiet period in December, bookings accelerated from the second week of January.
Since February 2026, alltours has seen growth of over 10%.
Willi Verhuven states: “For the current year, we expect a 6% increase in turnover. The desire for travel remains very strong.”
Significant expansion of allsun Hotels & Resorts
For the summer of 2026, the group offers an expanded exclusive program with hotels that can only be booked through alltours.
New hotels:
- 5 in Greece in 2026
- Total chain in 2026: 20 in Mallorca, 6 in the Canary Islands, 5 in Crete, 3 in Rhodes, 1 in Turkey
Mr. Verhuven states: “Our brands are of strategic importance. They ensure beds in the most popular areas and high quality standards.”
Contribution of subsidiaries to the group
The group includes:
- alltours flugreisen and byebye
- alltours Spain and alltours Greece
- the privately owned allsun Hotels & Resorts chain
- alltours Reiescenter with 170 agencies
- The incoming tour operators Viajes allsun (Spain) and alltours travel service (Turkey)
All companies showed positive results in 2024/25.
Allsun is taking over Calypso Beach & Calypso Palace in Rhodes
On March 3, 2026, alltours announced during the ITB the acquisition of the well-known Calypso Beach and Calypso Palace hotels in Rhodes, which will be part of the allsun Hotels & Resorts chain from April 2026. So, for the summer of 2026, 5 new allsun are operating in Greece.
Every 5th alltours customer chooses allsun
The allsun chain has evolved into a significant pillar of the group, offering high quality, wellness, comfort, and a family-oriented character.
Today, one in five alltours customers who book a vacation package stay at allsun.
The chain now consists of 35 hotels:
- 20 Majorca
- 6 Canaries
- 5 Crete
- 3 Rhodes
- 1 Turkey
Expansion of capacity in Rhodes
The new allsun Calypso Beach (4*) and its sister hotel, the Calypso Palace (4*), have 462 rooms in an ideal beachfront location in Faliraki.
Calypso Beach has large gardens, a pool, water activities, and direct access to the sea.
The Calypso Palace features a rooftop pool and sea views. Both have repeat customer rates above 90%.
New all-in hotels in Greece by 2026
Crete
- Dolphin Bay (4), Amoudara – 259 rooms on a spacious beachfront plot
- Carolina Sun Beach (5), Malia – the first 5-star all-sun hotel in Greece
Rhodes
- Irene Palace (4)*, Kolymbia – 247 rooms, beachfront, gardens, wellness, family rooms 50 m².
Demand remains the top priority – Travelers are booking with alltours earlier and earlier. Travel remains the top priority
alltours is seeing increased demand for both premium and value products.Due to the cost of living, travelers focus on deals and early bookings.
Prefer All Inclusive
Demand for All Inclusive is increasing because it offers security in the total cost.
Alltours has expanded its All Inclusive offerings for all its main products for the summer of 2026.
Most popular destinations
In winter: Canary Islands, Egypt, Majorca, Turkey
Significant increase: Maldives, Thailand, Dominican Republic, Mexico
For summer 2026:
- Spain, Turkey, Greece – top in demand
- Value options: Egypt, Tunisia, Bulgaria
Rise in self-travel
By car or train:
- Polish coast
- Sardinia
- Corsica
- Austria, Switzerland, Sweden
City break interest is also increasing.
Further expansion of the chain of exclusivity hotels
alltours adds more allsun, allotoura Club Hotels, and exclusive agreement partner hotels.
New units of allotoura Club Hotels
In 2026, the following will open:
- Side Princess (4), Turkish Riviera
- Sidekum (4), Turkish Riviera
- Lucas Didim (4), Aegean Sea, Turkey
- Palm Wings Kusadasi (5), Kusadasi
- Sirene Beach & Spa Hotel (4), Rhodes
- All Coast (4), Kos
- Club One Resort Aquapark (4)*, Tunisia
